Twitter Advertising 101 | Getting Your Tweets and Account in Front of More People

Posted on April 29, 2014 
Filed Under Advertising, Brand Building, General, Internet Marketing, Marketing, Social Media, Social Media Marketing, Social Networking, Traffic Building, Twitter

Twitter is the micro-blogging Godzilla. With 500 million Tweets a day and 230 million active users on the social site, everyday, people all over the world turn to Twitter to bring them closer to the things they care about, whether we are talking about world news or businesses down the block.

twitter-logoWith numbers like these, Twitter can help your business in many ways.

1. Connecting your Business to What People are Talking About

One of the things unique to Twitter is that people take to this micro-blogging site to talk about things they care about and that could include your business. This gives you a powerful window to connect your business messages to what people are talking about at any point in time. Real-time engagement with Twitter users can help build your business.

2. Listening and Learning

Twitter is a very useful platform to gather valuable industry data, insights and intelligence. In real time, you can see what your competitors are tweeting about and you can get insights into how businesses are using Twitter to drive traffic, increase engagement and grow.

3. Growing your Business

Twitter is also a very good place to promote your business and increase its reach and impact. For example, if you want to grow your business, you can use Twitter as a platform to run promotions and to engage with your customers. To amplify your results, you can also turn to Twitter Ads.

About Twitter Ads – Advertising Tools to Get your Business in Front of More People

Twitter has three ad products.

  • Promoted Accounts
  • Promoted Tweets
  • And Promoted Trends

Through these advertising tools, Twitter allows you to target the right people; In essence, your ads show for Twitter users who are most likely to be interested in your content, products and/or services.

Promoted Accounts

twitter-promoted-accounts

The quickest way to build an active community on Twitter is to promote your account, the rationale being that the more Twitter followers you have, the more people there are to spread your message and engage with your content.

Promoted Accounts can help you:

1. Reach more followers (who are interested in what you have to say)

2. Build a community of Twitter users who will vouch for you

With Promoted Accounts, instantly, your business gets exposed to the right people…and plenty of them. And using Twitter’s targeting option, you can get your Twitter account in front of more people who are like your current followers in terms of say geography or specific interests.

With Promoted Accounts, you can also track your results in real time. For more information about analytics, click here.

Promoted Tweets

twitter-promoted-tweets

Promoted Tweets are regular Tweets, anatomically. The difference lies in the fact that Promoted Tweets reach:

1. User timelines and search results

2. Twitter for mobile, tablets, desktops and laptops

For Promoted Tweets, the targeting options available to businesses include:

1. By Keywords

This helps you reach Twitter users at the right time, in the right context.

2. By Interests and/or Gender

Promoted Tweets can help you reach the right people…guys, gals, gamers, food addicts, you name it.

3. By Geography

Get your message to people in the right places, geographically. You can target by country or metro area.

4. By Device

This can come in handy should you want to target specific mobile or desktop devices to reach Twitter users on-the-go or sipping a cuppajoe in the comfort of their living room.

As with Promoted Accounts, Promoted Tweets also allows you to track your progress in real time and analyze your Twitter activity using premium analytics.

Promoted Trends

twitter-promoted-trends

Trends, on Twitter, are popular topics happening at any point in time.  Because Trends are placed in a prominent place next to a user’s timeline, they get massive exposure.

A Promoted Trend on Twitter is featured at the top of the Trends list for an entire day. This is Twitter prime real estate. When a user clicks on your Promoted Trend, he or she is redirected to your marketing message, your Promoted Tweet.

To maximize the reach and impact of your Promoted Trend, target your Trend by country or, equally possible, you can go global. To learn more about targeting on Twitter, this is a good read.

Promoted Trends comes complete with an analytics dashboard of its own.

About Pricing

On Twitter, you really get results for the right price. You pay when people follow your Promoted Account or when they retweet, reply, favorite or click on your Promoted Tweets. So basically, you pay for engagement. It’s that straightforward.


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