4 Indispensable Tips On Viral Marketing That Cannot Be Ignored
If your goal is to promote your business, whether it is online or offline, you cannot do better than to rely on viral marketing. Viral marketing, in case you were worried, doesn’t involve viruses; the term alludes to the super-fast rate at which viruses spread. Viral marketing involves relying on techniques that will help spread your (promotional) message through a ‘viral process’ and reach a web-wide audience within a short amount of time.
The success of your viral marketing efforts depends on how expertly you play your social graph to use as a medium though with to push your message. However, if your message finds no takers, it can hardly go viral, which counts on people indulging in some furious sharing, and no one shares bad content. So, it would be a good idea to remember that a successful round of viral marketing needs both good content and some decent social networking skills.
Here are some handy dandy tips that you can fallback on in your hour of viral marketing need. (I love puns, can you tell?)
1. Giveaways. Everyone loves free things. Free makes everyone happy. I could delve into the exhaustive scientific studies that attest to these statements, but really, there is no need for it. The giveaway model always works, it works off the Internet, it works equally well on it too. You can offer ebooks or Internet tools, or even sample mp3s if your music is what you wish to promote, and set the ball rolling. Just ensure what you give away is not sub-standard junk that you won’t use yourself. If people like the stuff, they’ll share, talk about it and generate interest in your business.
2. Videos. Create a really cool video about your business and upload it on YouTube and your site. You just need to take a look at the most popular viral marketing examples till-date to see the importance of this exhortation. Videos are very viral-friendly, so using them as a medium can almost guarantee you viral success. And it wouldn’t hurt if they are funny too.
3. Social Media. Work your Network. Today, it is fairly impossible to hope to market virally without using social media. That very fact has also made viral marketing far easier than it was before. Ensure you build a strong social network, then pass your message on to the social sphere through your connection. You can also use it as an avenue to enhance your other efforts too, share your YouTube video on Facebook or retweet a link on Twitter.
4. Visibility. Create a buzz. Then sustain it. The idea is to have people talking about your business. All the time. To constantly reside in their collective conscience. Memes are a great way to create viral buzz, the Armageddon meme started by the promoters of the movie 2012 was successful in generating so much viewer interest that it raked in over 500 million in profits no one was really surprised. If creating a meme is beyond you, write a post on a current topic, take a slightly controversial stance, then promote it on various social sites. That will sure get people talking.
When done the right way, most marketing efforts on social media has the potential to turn viral. What distinguishes a success from a failure, in most cases, is the initial momentum it manages to build. A slow build up doesn’t a viral campaign make. So, follow the tips mentioned above and learn to launch your viral marketing campaign right off the bat.