Tips and Tricks for Brand Promotion Using Social Media
Posted on September 17, 2012
Filed Under Advertising
Promoting your brand on social media is different than promoting it on television, radio or through just about any other medium. Most other mediums have a one way broadcast kind of relationship. You send out what you want to send out and the audience receives it. Social media on the other hand is a two-way conversation. Promoting a brand on social media requires a different kind of marketing strategy.
So how do you promote a brand on social media?
Get in the Habit of Launching Viral Campaigns
Viral campaigns are hit or miss. Sometimes you’ll launch a viral campaign and it’ll instantly spread through your niche like wildfire. On the other hand, sometimes you’ll launch a viral campaign and not much will happen at all.
Instead of placing all your hopes and dreams on one campaign, get in the habit of launching viral campaigns often. Launch one once a month, or once every couple months. Some will hit big and others will fail. By doing them often, you maximize your chances of hitting the winners.
Respond to Audience Questions and Comments
Brands have a bad reputation when it comes to responding to customers. All too often brands treat their social media feeds as a TV channel where all they do is share, instead of listen.
On social media, people expect to have a dialogue. You don’t have to respond to every single comment, but you should respond to every trend, every concern and every question that gets more than a few people asking.
If there’s a thread on your Facebook page with 30 comments all around something your company is doing, you should probably respond to it.
Build Relationships With Real People
Social Media can help build relationships with people. Look for key players in your industry and look to build a one on one relationship with them. Don’t think that brands have to act like distant personalities. Brands can make friends, brands can do favors, brands can reach out.
By building real relationships with people, you increase your reach on the social sphere. If you’re launching a new viral campaign, you can reach out to your contacts and ask for shares and retweets. If you have questions about how your product is being received, you can reach out to real customers. If you need advice about a website redesign, you can ask for feedback.
Having real relationships with real people goes a long way.
The #1 Thing That Makes People Click Your Links
How do you get people to click on your links? The #1 most important thing you can do is train your audience to open your links – By regularly publishing content that people love.
Focus more on your content than on marketing tactics. Instead of the latest linkbuilding scheme or the latest Facebook marketing app, try spending your time and energy on creating share worthy content that people would love to share with their friends. That’s the type of content that tends to take off like crazy.
More than just having a piece of content go viral, you also get people in the habit of opening your links because they know they’ll probably love what you have to say.
Integrate Promotions With the Rest of Your Media
Social media shouldn’t be a standalone promotional tool. Instead, it should be just one tool in a whole toolbox. Instead of launching promotions just on social media, combine it with different kinds of media that you have access to.
For example, let’s say you’re launching a freebie giveaway campaign for all purchases of over $20. Instead of just launching this on social media, you might choose to launch it to your email list, on your website, on your blog, to affiliate partners and to a few paid banner placements.
Your social media presence will help promote the special offer, but it’ll also help collect users. People who didn’t buy the first time around can follow you on social media and possibly buy in the future. Your different kinds of promotional media can help make the rest of your media more effective. When you combine all the different kinds of marketing media available to you, you give each medium an exponential boost.
That’s how you promote a brand on social media. Focus on content quality and launch viral campaigns regularly. Befriend real people and respond to questions to increase goodwill and get more shares in the long run. Combine your social media marketing strategy with other media to maximize your effectiveness.