The Essential Components of a Twitter Friendly Blog
Posted on February 12, 2015
Filed Under Content Marketing Strategy
Founded in March 2006 and launched in July that same year, Twitter has a short history of 8 years and in that time, the online social networking service went from 5,000 tweets a day in the year following its launch to 500,000,000 tweets a day as of 2013. This corresponds to an average of 6,000 tweets every second and a total of 200 billion tweets a year. As of December 2014, Twitter also boasts of 500 million users, of which an estimated 284 million are active users. Clearly, Twitter is one of the biggest social networks today and as a business, it makes sense to be on Twitter and of course promote the sharing and widespread distribution of your content by optimizing your website and blog to be more Twitter friendly.
But what makes a blog Twitter friendly? The truth is, unless you’ve been living under a rock for the last several years, everyone in the digital marketing world understands the value of marketing on Twitter but not everyone understands what it takes to encourage sharing on the social network. In essence, making a blog more Twitter friendly is a two-part process and each process, in turn, involves a number of steps.
- The first process is creating content that will do well on Twitter.
- The second process is fine-tuning the technical aspects of your individual blog posts and the business blog in general for better results on the social network.
Let’s take a look at the steps to create a business blog more prone to widespread distribution and sharing.
1. People on Twitter like Statistics and ‘Snackable Content’
The average adult has an attention span of 8 seconds
Correspondingly, in the content-saturated and distraction-rich world of social media and by extension, Twitter, marketers have a need to grab the attention of consumers quickly, giving rise to the concept of snackable content. When you create content, make it a part of the process to include snackable bits and pieces of information easy to share on social media and ergo Twitter. In particular, you can choose to add things like statistics or compelling quotes in the body and these can serve as useful resources for easy Twitter sharing and content distribution.
A useful plugin to easily create tweetable content and promote sharing on Twitter is Click to Tweet. Use it to highlight snackable parts of your blog posts and make it practical for readers to automatically add the message to their Twitter status box.
2. Use Quality Visual Content
According to findings by Jeff Bullas, adding images to blog posts increases its total number of views and engagement and a blog’s overall number of readers, subscribers, followers, and leads. In essence, visual content serves to break up written content and make it easier for readers to go through the whole post without bouncing. Now, if you are optimizing your blog for Twitter, adding visual elements to your posts should be more strategic with at least one image featured prominently, either as the header of the piece or as one of the first images and adjusted to the right image ratio for sharing on Twitter. The ideal image dimension for Twitter posts is 1024px by 512px.
3. Simplify Twitter Sharing by Using the Right Plugins
We already covered one plugin that’s incredibly useful to pull snackable content and ideas from blog posts and convert them into tweetable messages. Other plugins worth installing to make your blog more Twitter friendly include:
- Easy Tweet Embed, which allows users to quickly and easily embed pre-populated tweets within links in your blog posts.
- Flare, an eye-catching social sharing tool that also provides social proof of the popularity of your posts and translates into more traffic and engagement.
- DiggDigg, which is another social sharing bar, as used by Mashable.
4. Optimize Each Post for SEO as well as Social Sharing
Last but not least, one thing that’s important for both SEO and social media marketing is that every post on your blog has a proper title tag and meta description. Title tag is a factor the search engines like Google take into consideration when ranking content up the SERPs. It also enables seamless sharing on Twitter.
If you leave neglect filling in the title tag for your blog posts, you make it more difficult for readers to share your content. The reader would need to copy and paste your headline and this extra effort may deter many people from tweeting about your blog and you lose valuable exposure. Bear in mind that your title tag should accurately describe the focus of your content.