Social Media Habits You Should Implement to Boost Your Sales
In 2013, social media has revolutionized how companies market their products and services over the web. The traditional methods of reaching out to potential customers have, in many ways, been replaced or partially replaced to give way to marketing on the social sites including Facebook, Twitter and Google+.
With these changes happening very fast and social signals becoming increasingly important in how Google and the other search engines rank websites, businesses are under pressure to adapt to the new challenges, familiarizing with new tools, understanding online visibility and engagement and rethinking techniques to drive sales.
This might seem like a lot of work but in reality, while the technology and way of doing things have changed, the basic principles of customer service and marketing are pretty much the same.
Some Habits of Successful Businesses Using Social Media to Drive Sales
1. Bring Your Sales and Social Media People Together
For social media marketing success, there should be an overlap between your social media and sales people. The two jobs are interconnected and the efforts of one team augment the efforts of the other.
If you want your business to do well on the social sites, you need to find innovative and creative ways to bring your social media and sales people together.
2. Stay True to Your Professional Profile
On the social sites including Facebook, Twitter and Google+, you should have a professional face and subsequently stay true to that profile. If you have a personal and a business account on any of the social sites, for example, Facebook, keep the two separate. This is one of those times when you need to keep your personal life away from your professional life.
Note that even if you keep your personal and business social media accounts separate, it is advisable that you maintain a certain level of professional conduct even on your personal accounts. These accounts are still accessible to people and therefore exposed to the public eye and scrutiny.
3. Always Strive to Build Connections
Being a member of a social community is only part of social media marketing; the other part is actually participating in the community. To that end, if you are on the social sites to increase your business reach and impact, keep connecting with new people and expand your reach: Always be on the lookout for new people to draw in.
The key thing to remember at this point though is that you are on the social sites to drive your business sales. The point of joining Twitter is not to draw in thousands of followers but to draw in thousands of customers. The challenge is to reach out to people who could potentially convert into buyers. Target a receptive audience: you don’t want people following and liking you who have no interest in what you have to say.
4. It’s not Always about Selling
People are on the social sites to connect with other people. No one joins Twitter or Facebook to buy things. The social sites are no doubt incredible channels of communication but remember that it is not always about business.
In short, you know you are the social sites to increase your business reach and impact but the people on the social sites don’t usually appreciate direct sales pitches. You will need a different, more social approach that does not focus on selling alone. Remember that you are selling a lifestyle, like Red Bull does it. You are not selling products.
5. Follow up With Potential Customers
One of the most important elements of interaction between a brand and a customer is a follow up. Hypothetically, say you offered some advice to a prospective client about a particular product. Always remember to follow up with that person without rushing the person to commit to actually making a purchase. More than anything, it’s about keeping the channel of communication open with the other person. Maybe the client has a follow-up question or maybe you can ask what they thought of the product after reading through the information you sent.
6. Customer Service is Important
Last but not least, marketing on the social sites now includes customer service. This means a quick response time when a potential customer asks you a question on social media, being knowledgeable when replying to posts, acknowledging positive feedback and being prepared for handling negative comments and bad press.
While it may not always be possible to be omnipresent on all the social sites at once, you are going to have to make time to listen to and deal with your customers in a timely manner.