Should You Buy Your Way Around Pinterest | The Pros, The Cons & The Verdict
For prices as low as $25, you can buy Pinterest followers by the hundreds. Clearly, the decision about whether or not you should buy your way around the social network does not depend on your buying threshold. Other factors come into play and today, we’ll talk about these factors and hopefully help you make an informed decision post a discussion of the pros and cons of buying your fame on Pinterest.
Pinterest is a rapidly expanding social network. As of now, it connects over 70 million users across the worldand according to a Pinterest ROI study by Piqora, one Pinterest pin on ecommerce sites generates an average of $0.78, a number that went up 25% since Q4 2012.
So it does not take a genius to figure out that being on Pinterest and engaging with your customers on the social network can grow your social media following and benefit your business in many ways. Comments, likes, repins and clicks on Pinterest can:
- Drive traffic to your website
- Increase sales
- Generate leads
- And help you increase the reach and impact of your brand
So that covers the question of why you need Pinterest for your business. Now let’s talk about whether or not you should buy your way around the social site in an attempt to build your following.
Building a following on Pinterest, nay any social network is not easy, especially if you are not a business with a strong online following, like say, Coca-Cola, Apple or Nike. Ergo, the most obvious reason why businesses buy Pinterest followers is to make it seem like they are popular.
Now this might work for your business in the sense that, eventually, your account might actually become popular, increasing your online visibility and brand exposure. People on Pinterest come across your account and they see the number of followers and repins; the instinctive response is to join the crowd, right? So buying Pinterest followers might actually, in the long run, make you popular in reality and drive traffic to your website.
Buying Pinterest followers and repins by the hundreds or thousands will probably fool the average Pinterest user and your online connections into thinking that you are this popular authority figure in your industry but it won’t fool Pinterest’s algorithm.
You see, like Facebook, Pinterest’s algorithm works on certain signals that indicate whether or not your content is attracting a lot of attention and engagement. If you post content that Pinterest users love and engage with, your pins will show at the top of the Pinterest search results to popular pinners.
Conversely, if your number of followers increases by the hundreds everyday but no one ever interacts with the content you share, the chances that you will show in the Pinterest search results get progressively slimmer. It indicates that your pins are unimportant.
With that said, buying Pinterest followers and repins is also a violation of Pinterest’s Acceptable Use Policy, which has been recently updated to include subtle changes condemning users who pay others to follow them or re-pin their images.
In simple words, if you buy Pinterest followers, repins, likes or comments, you run the risk of getting your account banned.
Last but not least, by now, we are all aware of the fact that social signals are important ranking factors. But when you buy followers, for example, Pinterest followers, you will see an increase in traffic for 2-3 days but then, the traffic goes away, ALL of it. This may hurt your business’s search results and make you come across as spammy to the search engines.
How to Get More Pinterest Followers the Organic Way
1. Follow Others
– You do not, however, want to follow everyone. Follow people you have things in common with. Targeted following is better.
2. Comment on Pins
– At the end of the day, Pinterest is a community and people in a community bond over meaningful conversations.
3. Repin other People
– Again, by repining content by other people, you will get other Pinterest users to notice you and eventually you will build meaningful rapports with them.
4. Link your Pinterest Account to your Facebook Account
– By linking your Pinterest account to your Facebook account, you achieve a few things: Your Facebook friends and followers get notified that you are on Pinterest; it shares your pins on Facebook; it shows your fans ad followers that you are active on Pinterest.
5. Add the Pinterest Social Button on Your Site
– This is a no-brainer. When people come to your site, make sure they know you are on Pinterest. You can also showcase your Pinterest pins on your site.