When it comes to running a social media campaign, many brands and businesses assume that the campaign starts when they send out their first Tweet and it ends when they send out their last one. It’s not that easy! Social media marketing is not as simple as posting a few times on Facebook, Twitter and Google+ and the traffic will pour in.
So if your social media campaigns are failing, it’s probably because there is a fundamental problem with the way you are approaching your campaigns. For example, maybe you didn’t:
1. Identify your Target Audience.
Whether you’re promoting a hair product for balding men or you are planning a nationwide movement to transform the way aid is provided to Africa, you need to identify your target audience to speak their language. …Read moreLeave a Comment
As a marketer, you may find yourself struggling when it comes to generating an unending stream of engaging social media content that gets read. Social media is one of the best sources of traffic for a blog but the competition for audience attention is fierce. This explains why a lot of businesses struggle to get a hold on social media. Social media marketing is not as easy as sharing every blog post you write on Facebook, Twitter and Google+. It requires quite a bit more effort than that starting with knowing the best social networks for promoting your business or blog and how to create interesting, unique and engaging posts for each of your chosen social media outlets.
How to Create Engaging Content to Get the Most out of Your Social Media Marketing Efforts
1. Identify the Social Networks that Your Target Reader Prefers
Over the last few years, there has been an undeniable explosion in the popularity of social media networks. Whether you’re running a small, local business or heading a global operation, your customers are online. It’s just a matter of determining where to focus your social media energy. Correspondingly your strategies and tactics to ensure your content is seen and to stand out from the crowd will vary. The key to success is to be remarkable, interesting and add value.
For example, if you use YouTube for video advertising, to make sure you deliver your message to the right people at the right time, each video you upload should include the following elements:
- A title that gets people to click and watch your video
- A custom thumbnail that looks great
- A description that uses keywords and includes links to your site
- Calls to action to increase likes, comments and subscriptions
- Tags to help your video rank better in YouTube search
There are best practices for creating engaging social media content for all social media sites and platforms out there. …Read moreLeave a Comment
When Facebook was conceptualized in 2004 as a social network aimed at connecting college students, who knew a decade later it will become the most widely used social network, connecting not only people but also bridging the gap between brands and businesses and their customers? Today, Facebook has 1.49 billion monthly active users.
The pitfall here is that as more and more people and brands jump onto the social network, the noise level for individual users increases. For businesses, this means that they need to be remarkable and interesting to stand out from the crowd and improve the organic reach for their Facebook Pages. What does that mean exactly?
By definition, the organic reach of your Facebook Page refers to how many people you can reach for free by simply posting to your Page. Recently, brands and businesses alike have been expressing concern over the declining organic reach for their Facebook Pages. The reason for this is two-fold.
1. Firstly, Facebook is one of the most popular social networks for promoting blogs and businesses with 18,000,000+ business pages! As more and more content is published to the social media outlet, content is published faster than it is consumed. Consequently, competition to appear in people’s News Feed is fierce.
2. Secondly, News Feed works in such a way that rather than showing people all possible content, it sifts through the potential stories and deliver those most relevant to each person based on previous engagement with content from specific businesses.
But make no mistake: Organic content still has value on Facebook. It’s just a matter of increasing your organic reach on the social network by providing high-quality, high-performing and interesting content on your Page. …Read moreLeave a Comment
Founded in 2006, Twitter is an online social networking service that has revolutionized the way people access real-time updates about the things that they care about. Twitter is a very energetic platform and the users have passionate conversations and share interesting content- everything in 140-character bite-size messages. For businesses, this is the value of Twitter. The nature of the social media network makes it a great channel for businesses to build relationships and generate advocates. The key to success is to provide enough value to keep your users engaged.
To help you generate more Re-Tweets as well as clicks, replies and favorites, some of the best strategies, tactics and practices include:
1. Tweet at the Right Time
If you’re using Twitter to send out updates about your business, timing matters. According to research on ideal timing for Twitter, for maximum Re-Tweets, tweet between noon and 2 p.m. on a Friday.
2. Consider Tweet Length
Did you know that the length of a tweet can affect the number of people who engage with it? According to the social media marketing and analytics company- Track Social, this is indeed the case. For maximum Re-Tweets, the optimum tweet length is between 71 and 100 characters.
3. Tweet Links & Use Hashtags Wisely
According to an infographic on Quick Sprout, tweets that contain links have a higher Re-Tweet rate. Similarly, hashtags, which are a great way to increase your overall social media traffic, also play a role in how much engagement your tweet gets. For more Re-Tweets, tweet using popular hashtags. 1-2 hashtags is optimal. 40% of tweets with hashtags get Re-Tweets. …Read moreLeave a Comment
Whether your current sentiment towards social media leans more towards enthusiasm or trepidation, there is no denying that the number and popularity of social media sites has grown exponentially over the last several years. It is now one of the primary ways people communicate and interact online and this shift in web consumerism has great significance for businesses. After all, Facebook has over 1.44 billion monthly active users while Twitter has 236 million monthly active users.
If Facebook were a country, it would be the world’s third largest right behind China and India. Whether you run a small, local business or head a global enterprise-level operation, your customers are online and if you are not interacting with them on the social media networks, your competitors are.
In effect, social media gives you the opportunity to add value and even delight your customers. The key to success is using the right tools to pull site data and consumer data to help you focus your marketing efforts. And when it comes to social media, if knowing what kinds of content to publish and share is important, how you share and publish your content is equally (if not more) important. The challenge here is that there is no best practice set in stone. Your best posting time and frequency will depend, to a large extent, on your audience and their appetite for what you have to say.
However, like with most things when it comes to online marketing, some research has been conducted to determine the best times to post on the social media sites including Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest among others. The findings from these researches can act as a general guideline in your efforts.
As you probably already know, everything you post on Facebook is content. If you want every piece of content to be an opportunity for increased engagement, when and how you post it matters. In particular, you need to investigate and assess what time of day your fans are most active. According to research, the best times to post on Facebook are as follows:
The best days to post are Thursday and Friday. According to Buddy Media, “the less people want to be at work, the more they are on Facebook”.
The best time to post on Facebook is early afternoon. Furthermore, posts published at 1 p.m. get the most shares; Posts published at 3 p.m. get the most clicks.Leave a Comment
In the world of online marketing, there are, give or take, five common business objectives:
1. Selling products and/or services
2. Collecting user information to later connect with potential leads
3. Encouraging frequent visits and engagement
4. Driving awareness and loyalty
5. Reaching customers at the very moment that they are searching for the things you offer on the search engines
To help them take the guesswork out of their marketing, businesses use a number of analytics software so they can reach relevant customers to grow sales and increase their bottom line.
In effect, analytics and data gives us access to all sorts of insights into what our customers want from our business so we can derive actionable takeaways. But here is the thing: Don’t you wish sometimes that you could get these information straight from your customers without all the tracking, measuring and analysis?
This is the value of customer feedback!
Successfully using customer feedback is a must for any business looking to provide users with what they need. It also informs your marketing efforts and can, down the line, influence your product roadmap. Some ways businesses collect customer feedback include social listening, comment boxes, direct outreach via exploratory interviews, surveys, emails and usability tests.
Another way to gather user feedback, if you’re using WordPress, is to use a good plugin. In this post, we’ll talk about six plugins that you can use to facilitate your interaction with your customers and learn what you are doing right and what could be improved.
If you want to know what your visitors think of your business and/or ecommerce website and reveal any weaknesses that your analytics software is not catching, Total Feedback offers a complete suite of features to gather feedback from your website visitors. It helps you create an unlimited number of unobstructive polls and viewing poll analytics so you can increase conversions and make smart decisions based on real visitor input. …Read moreLeave a Comment
By now, we’ve all heard how valuable (or even essential) social media can be for brands and businesses to interact with customers, engage with a community of people and build relationships with their customers beyond those that happen during normal transactions. These relationships in turn increase both customer loyalty and retention and increase your returns.
The key is to decide where to focus your social media energy. After all, not all social media sites and platforms are created equal so which social media channel makes the most sense for your efforts will differ for each and every business.
One network that has been consistently helping businesses to drive awareness, shape perception, develop relationships and turn their target prospects into leads and customers is LinkedIn. It is the world’s largest professional social network that connects colleagues, businesses and current/potential employees, all the while enabling community development and content sharing.
Available in 24 languages and with more than 364 million members, LinkedIn is a robust network to build authority and establish thought leadership with nearly three times the conversion rate of Facebook or Twitter.
Why Build a Presence for your Business on LinkedIn
1. LinkedIn operates the world’s largest professional network with over 364 million registered users.
2. Two new members are added to LinkedIn every second.
3. The network is a gateway to top results in Google.
4. LinkedIn promotes personal branding. It also, like Google+, lends credibility to brands and businesses.
5. LinkedIn is a trusted platform.
6. It is a robust network for community development and content sharing.
6 ways to Optimize your Content Marketing on LinkedIn to Build Your Brand and Boost Quality Leads
1. Deliver the right content, at the right time, to the right people
Last year, LinkedIn opened up their publishing platform to all members empowering users to post original content, which becomes part of their profile. The challenge is to optimize your content to increase your business reach and impact. For example, if you want to increase engagement on LinkedIn:
– Focus on when to post. The best time is in the morning, Monday through Friday.
– Focus on post frequency. Statistically speaking, 20 status updates a month can help you reach 60% of your unique audience monthly.
– Focus on what to post. LinkedIn members are interested in things like industry insights and new products/services.
– Focus on content type. Increase your LinkedIn engagement by including a link with your post, using strong images, making your headlines clear and compelling and linking to relevant videos. …Read moreLeave a Comment
From Mercedes-Benz and Levi’s® to Taco Bell and Ben & Jerry’s, Instagram – a community of over 300 million, is being used by brands and businesses to reach an engaged audience, build awareness, deliver captivating imagery for rich visual storytelling and publish content in a creative environment. After all, every brand has a point of view and Instagram lets you share yours.
The social networking service has the following benefits:
1. Instagram is home to an engaged community. Instagrammers are passionate about the platform and are open to new perspectives.
2. The singular focus of the platform is captivating imagery. This is a fact demonstrated to best effect by Instagram’s simple design that ultimately allows captivating imagery to take center stage.
3. Instagram is a beautiful and high-quality environment to tell your brand’s story.
Additionally, the statistics for Instagram are baffling. The photo-sharing and video-sharing social networking service has:
1. 300 million monthly active users
2. The service is home to over 30 billion photos
3. Everyday, 70 million photos are added
4. Instagram photos generate 2.5 billion likes daily
Clearly, if you ignore Instagram’s potential as a marketing channel, you do so at your own peril. Equally important, if you want Instagram to fit into your overall marketing strategy and in turn increase awareness for your brand, shift perception and/or reach a new audience, you need to be aware of tactics for success.
In truth, as more and more people and brands jump onto Instagram, the noise level for individual users increases and for your content to really stand out from the crowd, it needs to be remarkable, interesting and add value. The content also needs to be optimized to make sure it is seen.
7 tactics for Marketing Success on Instagram
1. Cross-promote for Discoverability
One of the easiest ways to juice up your Instagram engagement and maximize your Instagram impact is to mention your Instagram account on other social media channels, your website and any printed materials. This will promote traffic and expand your reach to new or existing communities. In particular, be sure to capitalize on Facebook’s integration of Instagram to reach wider audiences.
2. Follow the Top Trends
As a social media marketer on Instagram, you need to be constantly aware of the top trends on the network so you can participate in those conversations when it’s relevant for your industry. The idea is that you want to match your content to the current season, holiday or event so you can hit your audience when they are already thinking about these things.
3. Engage your Community
Next up, the thing you need to understand about Instagram is that it is not a one-way channel for promoting your brand. As mentioned above, Instagram is an engaged community and to belong, you need to like and comment on other people’s photos and content. Interact with your followers and reciprocate their passion for your brand. …Read moreLeave a Comment
Over the years, the Internet background for an individual has become just as important as the individual’s criminal background check! The same can be said for businesses of all sizes. Times have changed and word of mouth isn’t the only factor that can play a role in an entity’s reputation. As everyone knows, a good reputation is vital for long term success, whether you’re trying to establish yourself as a professional, or wish to enhance the potential of your business.
With this in mind, many professionals are fighting back against malicious, negative comments online. This is what online reputation management is all about. By relying on a good online reputation management strategy, it is possible to shield your potential customers from negative comments, while delivering them more positive information about your company. Below, you will be able to find 5 tips that can ensure that your strategy will be a complete success!
1. Create a Powerful Presence
In order to counteract those negative comments, it is vital to build a powerfully positive presence of your own. One of the most effective ways to do this is by creating accounts on all of the most popular social media networks, such as Twitter, Facebook and Google+. LinkedIn and Pinterest are also among your options. Of course, just building the accounts on these sites isn’t going to be enough!
It is vital to begin interacting with your customers through these sites, as it will dramatically increase your reputation. By building powerful accounts, you may very well be able to outrank those negative comments that could potentially have a negative impact on your business. Your account will never be effective, unless you keep it active and updated regularly!
2 Create a Blog
A blog will undoubtedly be very time consuming, but it will also be very handy! Whether you’re trying to build up your personal reputation or want to rank your company’s name, a blog is vital! The blog can be tremendously helpful on several different fronts. First, it’ll allow you to drive new customers to your site, by ranking for different keywords. Also, it can be used in conjunction with your social media accounts to keep your customers updated with the latest on goings in your business.
Finally, the blog will rank, if you keep it updated and active. This can help to push those negative comments further down the list. Of course, a blog is a good place to respond to negative criticism, if necessary, but you shouldn’t rush to conclusions on that front.
3. Be Prepared To Make an Investment
When attempting to draft your online reputation management strategy, you should be prepared to make some large investments. Not only will this be on the expensive end of the spectrum, but also it can be quite time consuming! It is essential to remember the overall importance of this aspect and ensure that you make a sizeable investment that will actually prove to be fruitful!Leave a Comment
Not so long ago, the majority of people and businesses alike were questioning the value of social media as a channel for consumer-brand interactions. Now most businesses have some kind of social media presence. The process of acquiring leads through social media is called social media marketing. Sometimes it’s also referred to as inbound marketing. Occasionally though, another term is used as a further variant and that’s community management.
Now there is a great difference between social media marketing and community management. You see, social media marketing and community management are two practices that share some overlap but they are very distinct from one another and cannot be used interchangeably. If you’re going to be successful at either, you absolutely need to understand the difference between the two.
For example, here is a situation for you: You run an online shoe store and you receive a very positive comment on Twitter from a customer who made a purchase recently and would like to promote it to his or her followers. Do you forward this comment to your social media manager or to your community manager or both?
Perception vs. Reality
To be fair, it’s not so hard to see how social media marketing and community management may have become entangled over time. In truth, social media marketing is often a very poorly defined process boiled down to a simple matter of promoting your business using social media. This is a very broad and vague description that may simply mean maintaining a Facebook page or it could encompass creating customized content for different social media platforms, branding, public relations and developing a voice for your business.
Similarly, community management is often defined as any and all attempts made towards cultivating an audience for a business. So technically, as a business, if you’re posting regularly on Facebook and Twitter with the intention of building your social media audience, this falls under the definition of community management.
Therein lies the confusion. In truth, as mentioned above, social media marketing and community management are related terms with some overlap between the two practices. The distinction lies in the intention.
Community Management vs. Social Media Marketing
Here is the deal: Social media marketing is just like any other type of marketing. Therefore, the job description of a social media manager is to ultimately drive more sales for your company, usually by increasing the reach and impact of your brand. So a social media manager is a strategist with the primary role of designing strategies to align your social media efforts with your business objectives and subsequently increase any return on your investment (ROI).
In contrast, a community manager is a builder of relationships with the primary role of building relationships and a community so people feel loyal to you and your brand. The community manager is also responsible for advocating the brand on the different social platforms and increasing engagement as well as awareness for the company. …Read moreLeave a Comment