How to Use Hashtags On Facebook | A Quick Guide
Posted on July 15, 2013
Filed Under Content Marketing Strategy, Facebook, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Uncategorized, Viral Marketing
Almost every other day, it seems like one social network or another is redesigning itself. This is not necessarily a bad thing; it’s just a lot for marketers to assimilate. The latest one from Facebook is clickable hashtags.
Facebook announced earlier in June that the social site will be rolling out Facebook hashtags after all. To many social media marketers, this comes as no surprise. There has been a lot of speculation about this happening for quite some time now but finally it’s official.
For social media marketers, the launch of Facebook hashtags means that from here on, you will be able to integrate your marketing efforts across all the social sites including Twitter, Instagram and more, strengthening your social media branding. Furthermore, Facebook announced that down the road, there is a possibility that Facebook hashtags will be linked to paid ads, a significant step towards real time marketing.
About Hashtags and their Functionality
Hashtags, like you would know if you are on any of the following social sites: Twitter, Tumblr, Pinterest and Instagram, are used to turn phrases into clickable links. This helps people find posts that they are interested in. To create a hashtag, all you have to do is add“#“ alongside a phrase written as a single word (no spaces). For example #EqualityForAll or #PeopleLikeUs
When a hashtag is clicked, the user is redirected to a feed of posts that share the same hashtag. From there on, you can potentially join any public conversation, enabling Facebook users to link their posts to a larger topic already popular on Facebook.
With Facebook hashtags, you can now:
– Search the social site for a specific conversation
– Follow an event or a personality just like it is possible on Twitter
– See posts that originate from other applications, for example Instagram
– Click on hashtags in the status updates of your friends and other Facebook pages
At the end of the day, Facebook hashtags is yet another way for Facebook to encourage engagement on the social site and create more monetization opportunities. Thanks to this new Facebook feature, your status updates about a particular topic can now go viral without the help of your friends.
Indeed, up until now, how successful you were at Facebook marketing heavily depended on the number of Facebook friends and fans you had but now there is no limit to how many people you can reach. We are talking about tens of thousands of people here.
Hashtag Tips for Facebook Marketers
If you’ve been using Twitter as part and parcel of your social media marketing strategy, you are probably very familiar with how hashtags work. Now Facebook hashtags is adding another dimension to the concept allowing marketers to effectively unify their message across the different social sites. This is an incredible opportunity that businesses now have to increase engagement and the discoverability of their promotions, events and content.
So how can you use Facebook hashtags to increase your business reach and impact? Below are a few tips and pointers.
– If you are going to be using Facebook hashtags to promote your business reach and impact, make sure you are using original hashtags that are not being used elsewhere on Facebook.
– You may want to use either industry or branded keywords in your hashtags.
– Be careful when it comes to sentiments. Recalling the McDonald’s hashtag fiasco, don’t let your hashtags become bashtags.
– To promote your hashtags, consider incorporating them in your other marketing strategies including your newsletters, emails and the other social sites that you use.
– Don’t hijack hashtags only because they are popular. They also need to be relevant. If not relevant, a hashtag is spammy.
– Keep your hashtags short.
– Make your posts with hashtags public for maximum exposure
– If you run Facebook ads, that’s a good place for hashtags
For businesses, the launch of Facebook hashtags is undoubtedly good news. One of the best things about Twitter is the possibility for conversations to scale malignantly. With Facebook’s much wider user population, the new conversational dimension that hashtags represent means unlimited exposure of your brand to millions of people.