How To Make People Like You In Social Media
Posted on April 9, 2013
Filed Under Brand Building, Content Marketing Strategy, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Viral Marketing
This year and possibly for the many years to come, social media is going to be playing a major role in SEO. It follows that as a business, shares, retweets and +1s are trophies you should be amassing. It is not enough to be on the social sites Facebook, Twitter and Google+. Because social signals are now valid ranking factors, you should be getting people to subscribe, follow and have your posts come up on their screen on an everyday basis.
So how do you get people to like you in social media? How do you set fire to your social media presence? It’s a simple 4-part process.
Transparency is becoming increasingly important in social media. You see, over time, people on the social sites have become quite adept at being able to tell fake personas from real and authentic people. People on Facebook, Twitter and Google+, they don’t want to engage with big corporate logos, they want to talk to and listen to real people.
In social media, transparency can mean different things to different people. Transparency can mean letting your personality shine. It can mean engaging with people. It can mean being funny and exciting. At the end of the day, what you need to remember is this: behind the company name, you are real people.
On the social sites, perhaps the easiest way to show transparency is to tell your story. No matter what niche you are in, every brand has a story. Putting your story out there can show humility, it can be a way to admitting to your past mistakes or it can be a way to tell people why you are better at what you do than others.
If your brand is new and it hasn’t been around for that long, don’t feel dejected. It simply means that you are now telling your story. Share some juicy ”behind the scenes” details or things that are not working out too well for you. People are bound to feel invested.
In social media, the most important thing is to let your audience know that you are there and you are listening. The best way to do this is to engage with your fans and followers. For people on Facebook and Twitter, there is perhaps no bigger turn-off than shooting a post or a tweet at a brand and come up empty. This essentially translates to you don’t care. On the other hand, if a post or tweet about your brand elicits a response from you, this can go a long way in making your brand totally sexy to the people on the social sites.
Today customer service is an essential part of social media. All work and no personal engagement is going to burn out the excitement about your brand in your social community.
3. Getting to Know Your Audience
You might have hundreds of fans and followers but that’s not going to mean much if you insist on staying disconnected from them. It does not matter what niche you are in, allocate some time to actually getting to know your audience. Ask your fans and followers what they think about industry news or a business idea you are thinking of pursuing. It shows them that their opinion matters and you are listening.
4. Be Entertaining
At the end of the day, social media is just another form of media. It’s not a lot different from how magazines and movies and TV shows work. We are currently on the 8th season of the TV show How I Met Your Mother and over the years, the popularity of the show has never once faltered. The reason for this is that the show has been entertaining and funny and intriguing all along.
If you want people to tune in with you, you are going to have to be entertaining and informational. Social media is not about self-promotion and if you want people to engage with you, you will need to take some time to create and share good and entertaining content. If you are some kind of industry expert, share tips and ideas that only you can. If you are funny then be just that, funny. If you are a brain trust, challenge people with fascinating concepts and facts. Be inspiring. Be different. At the end of the day it all does come down to being interesting.
In this era of Internet marketing, everyday people are making decisions based on their interactions on the social sites like Facebook and Twitter. These social platforms have evolved from being tools for brand exposure and marketing to the preferred channels of communication for customers with issues and questions.