How to Build a Brand Using Social Media | 8 Practices
Posted on September 23, 2013
Filed Under Brand Building, Content Marketing Strategy, Facebook, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building
Social media today allows for consistent networking and business branding. This helps you stay in the visual and mental periphery of the members of the social networks and, if you are successful, establish your reputation as an authority in your field. Business branding on the social sites starts with interaction with others, offline and in the digital space.
8 Practices for Successful Business Branding on Social Media
1. Keep it Social
Unfortunately, some people forget the “social” in social media marketing. The social networks are all built on a first principle: getting social with others. If you are on the social sites increasing your business reach and impact, you will actually need to get social with the members of the network including industry influencers, customers and anyone who reaches out to you. As a matter of fact, excluding certain people like trolls and spammers, social media branding is all about building relationships with different kinds of people.
2. Choose a Voice and Set the Tone for your Brand
Depending on the kind of impact you want to have on your followers and customers, your voice on the social networks can be corporate or more easy-going and casual. Either way, it does not matter as long as you stay true to your image. Remember that what you share says a lot about you.
For social media success, your social media voice and tone should match the demographic you are targeting. If your voice is not sitting well with your target audience, it’s time to make a change.
3. Keep Things Short and Sweet
Twitter allows for 140-character tweets. There is no such restriction on the other social sites including Facebook, Google+ and YouTube. You will find that on the social sites, sometimes shorter is better. Keep your messages resourceful and your language simple and concise.
4. Brand Awareness is Important
Social media allows businesses to grow their public profile. On Twitter, LinkedIn and many of the social networks, you have the possibility to reach out to industry influencers, create grassroots campaigns and participate in active conversations. By creating and sharing valuable content, you can come in the rear view mirror of your industry influencers and then it’s only a matter of time before a flood of new followers is directed your way.
5. Don’t Overdo it With the Sharing
It can be very tempting to share every single thought that scans across your brain and everything you come across online that even remotely interests you, but over-sharing things on the social sites can become a real problem.
The challenge is to find a balance whereby you publish enough content to stay active in the online communities and maintain your relationships but not too much so as to turn off your audience.
Share things that are of real value to people.
6. You Don’t Always Have to Jump into Active Conversations
Just like over-sharing things on the social sites can be a problem, no one likes people who feel they have a say in everything. On Twitter, Facebook and Google+, conversations and discussions happen all the time. Don’t feel the need to join each and everyone of them. As a matter of fact, unless you have something of real value to say, keep on the sidelines. To avoid social media faux pas, determine beforehand the types of conversations you would like to join.
7. Transparency is Key
Being transparent can go a long way in social media in building trust and giving your customers some behind-the-scene action. This involves but is not restricted to access to your business in the form of live streaming, news about company events, videos and introducing your team members. This will make your customers develop an interest in your brand and what you have to share.
8. Respond to Both Positive and Negative Posts about You
The instinct for online businesses is to respond to positive feedback and ride out negative reviews as if they never happened. After all it’s a lot easier to delete a negative post than deal with an angry customer. However, it would be better to address the issue and resolve it rather than deleting it.