How to Avoid Becoming Unpopular On Twitter

Posted on July 23, 2014 
Filed Under Content Marketing Strategy, General, Internet Marketing, Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Twitter

With 400 million Tweets a day and 200 million active users, people turn to Twitter to talk about the things they care about, whether it’s the news that affects their lives or the businesses down the road, including your business. This gives you a powerful context to connect your business message to what’s most meaningful to your customers in real time.


Using Twitter, you can:

1. Listen and Learn

Twitter is the perfect platform for you to see what your competitors are tweeting about and gather market intelligence. It’s an easy way to get insights that you can then use to form your own twitter marketing strategy.

2. Grow and Succeed

Whether you want to grow your business, strengthen and promote your brand or run exciting promotions, Twitter can amplify your efforts in these areas and more.

3. Learn from Others

Study how these businesses use Twitter to drive transactions and connect with customers.

Your Twitter Profile

Your Twitter profile is the entry point for your audience. As such, every element of your profile including your @username, photo and bio should reflect your brand personality.

1. Put your Best Face Forward

Your Twitter profile and background images represent your brand. It’s therefore time to put your best face forward. Use a profile image that reflects your company. Logos work. Feel free to get particularly creative with a background or header image to give your page a finished look.

2. Choose your @Username.

Your @username is your Twitter URL. It should be straightforward and reinforce your brand identity. Once you decide on a @username, put it on your marketing materials, both online and offline so your customers know where to find you.

3. Introduce Yourself

Write a clear and concise bio that describes your business. No need to write a novel. To help drive traffic, you can also include, in the bio, a trackable link to your main website or to a specific landing page.

4. Making the Different Elements Work Together

At the end of the day, when designing your Twitter profile, you need to make the individual elements described above work together to best reflect your business: Your name, bio, website and profile picture. You should also keep in mind that people may access your page across screens, from smartphones to tablets to laptops.

8 Reasons Why You May Be Unpopular on Twitter

1. Your Twitter Profile Has No Face

Often businesses have a Twitter profile but with no face. This will NOT help your popularity on a social media site like Twitter. Avoid uploading images of celebrities. Use an original profile image. You’re no Lady Gaga! She can get away with using the image of an egg as her profile picture. You probably can’t.

2. You are Following Random People

Following people without any purpose on Twitter will not help your popularity on the social networking and microblogging service. The idea of following Twitter users just because they are following is archaic. To make people follow you, all you need to focus on is to make your content tailored to their needs.

3. Your Bio is Too Formal

While your bio on your Twitter profile should be clear and concise, it should not be so formal as to seem like another person (a third person) wrote it. Twitter is a social and personal platform. Keep your tone light-hearted and a little humorous.

4. Following v/s Followers, the Ratio is Wrong

Disparities in the number of people you follow versus the number of people who follow you may make your Twitter profile seem questionable and give your customers the impression that you are spamming. To avoid this particular problem, gather a good number of followers before you start following them back or other people.

5. You are Abusing Tweeting

Tweet frequency depends on a number of variables such as your audience, purpose and business objectives. That said, a good basic rule is between three to five tweets per day.

6. You’re Praising Yourself Too Much

To make your tweets resonate with your audience, combine exciting, useful content with an engaging, unique tone to emotionally connect with your audience. People using Twitter hate it if you humble brag.

7. Would you Pick a Voice and Stick to It?

Do you use services that auto tweet on your behalf?


Most Twitter users can tell the difference between a genuine, approachable communication style and tweets generated automatically. People will stop following you.

8. Too Much Selling

Write your tweets like you’re having a conversation with a good friend. Think about it. What makes people share? Funny, helpful or inspiring content. On Twitter, there is a pattern: the most retweeted content tends to contain links, pictures, videos and/or quotes.

Related Posts –

How to Craft a Killer Twitter Business Strategy

Twitter Advertising 101

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