The #1 Way of Getting Likes & Shares: Make Your Content Share Worthy

Posted on July 11, 2012 
Filed Under Content Marketing Strategy, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building

content-worth-sharing

Webmasters often focus on all the wrong things when it comes to trying to get more social media attention. They might focus on their social media tools, on special social media strategies, on complex analytics or on any number of other things. While these things can be useful when used in the right way, webmasters often overlook one simple and very basic fact.

That fact is this: It’s content that gets shared. Fantastic content, even without all the fancy tools, will get shared. Poor content on the other hand won’t get shared no matter how great your tools are.

The all important question you need to ask yourself is whether or not your content is truly worth sharing. If someone reads your article or watches your video, would they feel compelled to share it? Would you feel compared to share it if you weren’t the creator?

Here are some of the main factors that make people want to share a piece of content. Make sure your content has these elements before publishing.

Whats-in-it-for-me

People often publish content that’s interesting, but doesn’t actually help the audience’s life in any way. Unfortunately, this kind of content often falls by the wayside.

The classic example is the personal story. Something that happened to you might be extremely interesting to you, but unless you tie the story back into a lesson that the reader can take back to their lives, they simply won’t care about the story.

Every piece of content on your site should benefit the end reader in some way. Answer the all important question: “What’s in it for me?”

Is it Truly Original?

be-original

Are the ideas you’re presenting truly original? Or are they just a rehash of old ideas that have already been said and done a dozen times?

Original content doesn’t mean content that you wrote yourself, with stolen ideas. Original content means solutions and approaches that others genuinely haven’t heard before. It’s a fresh perspective on things that users have never seen before.

The best way to come out with original content is to write from personal experience. You can also combine multiple ideas to come up with one original new idea.

Do You Have Credibility?

Are you presenting yourself properly as a credible source of information on the topic at hand?

Will billions of websites on the internet, the default credibility a website has is very low. Before someone will take your word on something, they need to know who you are and they need to believe that you know what you’re talking about.

If you have a background in the topic, share your background. If you’ve solved the problem they’re trying to solve, let them know that you feel their pain. If you have credentials, put those front and center. If you have testimonials or proof in picture form, put those out there as well.

Prove that you’re a credible source of information and people will pay a lot more attention.

Does it Have Personality?

Personality is a big part of what makes people share or not share. A great article might just get a nod from someone, but a great article combined with a personality that shines through is more than enough to get a share.

What’s your natural personality? When you talk with your friends, how does your personality shine through? If you have dry humor, use that in your writing. If you’re capable of telling uncomfortable truths, do so in your writing. If you’re naturally upbeat, let that brightness shine through.

Whatever it is that sets your personality apart from others’, let that come through in your writing. Don’t tone down your personality and don’t try to make yourself sound more “official.” Be yourself, be likeable and people are more likely to share your content.

Above all, realize that content quality and the content itself is what makes a page worth sharing or not. It’s not the design, it’s not “being Web 2.0,” it’s not installing the latest tool and it’s not hopping on the latest social media bandwagon. Focus on content first. Perfect your content and the shares, likes, pins and +1s will follow naturally, without artificial promotion.

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