In a world of short attention spans, YouTube presents opportunities for brands and businesses to develop content strategies that will resonate with 21st-century consumers. The trick is that as more and more ads become content that people watch on YouTube, the noise level for individual users increases. Content is being uploaded and shared through YouTube at record rates.
To really stand out from the crowd, your channel and videos must be remarkable, interesting and add value. In particular, your channel is like a storefront – give it the right look to show off your style and brand it like a pro. Read more
As it stands now, YouTube has over 1 billion users.
- Everyday people spend hundreds of millions of hours on YouTube
- Every year, the number of hours people spend on the website increases by 50%
- Every minute, 300 hours of video are uploaded on YouTube
- The video-sharing website is available in 61 different languages and localized in 75 countries
With stats like these, it makes sense why many businesses and marketers are jumping on the YouTube bandwagon in an attempt to harness some of the benefits of having a presence on a platform, which is as much a community site as a search engine. And while each channel on YouTube has its own approach to publishing, some of the most important actions when uploading a video on the website can be grouped into a simple checklist.
After all, making a video and uploading it to YouTube is only half the battle. The real challenge lies in optimizing the content and engaging with the community to make sure your video reaches the widest audience possible.
The checklist to upload a video on YouTube and successfully promote it is as follows:
This includes proper formatting, writing the metadata and creating an eye-catching and more importantly, a high-resolution thumbnail.
Any video you upload on YouTube should be properly annotated with a subscribe button, community CTAs and/or links to related content. Consider adding the video to a relevant playlist.
3. Engage & Outreach
To increase the reach and impact of your content, post it on Google+. You can also reach out to relevant blogs and/or online communities or you can engage with people in the comments section of social media sites and other online spaces.
Optimizing and Promoting a Video for Maximum Reach & Impact
So you created a video that’s creative, insightful and spot-on in terms of what your YouTube audience wants. Now what? The inclination is to sit back with some popcorn and watch the view count rise. If you do that, you will end up sorely disappointed because creating a great video is only half the battle. YouTube is home to a ton of great content. To really get your video out there, you need to optimize it. To that end: