Not Generating Leads from Social Media? Here’s Why
If you’ve been working on your social media for some time but haven’t gotten the results you’re looking for, don’t fret. Chances are you’re making one of these seven common mistakes.
Social media isn’t a lever you pull that instantly generates leads. Instead, it’s more of a gradual dial that you need to turn up slowly, over time. Any mistake in the process could lead to your leads drying up.
These are seven of the most common mistakes people make in social media. Fix them and your leads will start flowing in.
1. You’re in the Wrong Social Media 
No matter how well you’re executing your social media plan, if you’re in the wrong type of media, your message isn’t going to be heard.
If you’re regularly publishing on Facebook and Twitter but you’re primarily targeting CEOs who only spend time on LinkedIn, then your strategy really isn’t going to work.
Figure out where your market spends their time. Then create a strong presence in those social media networks.
2. Not Putting Likes and Shares on Your Website
Inspite all that social media has going for it, one thing it’s not great at is getting initial traffic. It’s great for following up with readers and it’s great for putting out viral content. But the best way to get people into your social media funnel is still your own website.
Make sure that you have the like buttons, share buttons, tweet buttons and follow buttons embedded on your website to generate healthy social media leads.
3. Not Making the Most of Captured Attention 
When someone on social media comes to your page, you have something that’s extremely rare: Your customer’s attention.
Don’t waste it. Make sure that every inch of your social media real estate is filled with value adding, brand building material.
For example, if you have a Facebook page, make sure that you have everything filled out: make sure you have company information, website details, photos, etc all uploaded to your page.
4. Not Adding Value Through Content
Marketers who treat social media as just a platform to push advertising are missing the boat. Not only won’t they get buyers, but they’ll alienate their platform.
However, even marketers who don’t make that mistake still often don’t provide enough value. Giving updates about your company for example doesn’t count as adding value to your customers’ lives.
In order for your social media lead generation initiatives to really take off, it has to really make your customers’ lives better. You need to solve problems for your customers. You need to provide valuable content that your customers will be glad you shared.
7 Creative & Effective Ways to Engage your Facebook Fans
How engaging is your Facebook page? When people land on your page, do they feel inspired to engage with you, or do they simply “like” your page and never return? 
Getting someone to “like” your page is simply the first step in a long two-way relationship. It’s not the end goal. Once someone has identified themselves as a fan of your organization, that’s when the real work begins.
Here’s how to engage your Facebook fans.
Aim to be Interactive
The idea is to pull your users into engaging with you. The dialogue should be a two way street. Engaging users isn’t just about putting out great content, it’s also about pulling the user into interacting with you in meaningful ways.
A lot of brands make the mistake of just sending content at their user in a one-way street. Instead, aim to be interactive. Get your user base involved.
Ask Questions
One easy way to get your user base involved is to ask questions. Multiple choice questions as well as open ended questions both end well.
The questions can be related to your market or current events, they could be personal or they could just be random and off the cuff. Experiment with different kinds of questions to see what your user base responds best to.
Create Polls and Quizzes
There are many, many tools you can use online to create interesting polls and quizzes.
Polls and quizzes are a fast and easy way for people to interact with you and with one another. The quiz should ideally be very short, only about 10 to 15 questions long. It should feel like a fun and entertaining thing to do, rather than a survey. Read more
Digg, Tweet & Like Your Way to SERP Heaven
Social Media Marketing (SMM) a tool for getting across the right information to your target audience through social networking sites like Facebook and Twitter, has truly arrived and is here to stay. Top search engines worldwide, like Google and Bing have already begun crawling for data from such social networking sites and are even using them for the final search ranking.
This was recently witnessed by the website SEOmoz.com, which not only got a huge surge in traffic after one of its posts “Beginner’s Guide to SEO” was tweeted by Smashing Magazine and then retweeted by followers, but it also reached among the top results (No. 2 in the 1st page as of today) in the Google search for the unusual term “beginner’s guide”. While the initial surge subsided after the first few days, the page nonetheless continues getting consistent traffic weeks after the initial tweet by a figure of authority such as Smashing Magazine.
The more number of times a particular page gets linked through the “Share” feature for various social websites, the higher the chances of a better search ranking. In fact, for the search engine Bing, the higher the number of “followers” or “friends” for a particular account or website on a social media site, the easier it is for the website to achieve a higher search ranking.
It is clear then that the importance of social media websites like Facebook and Twitter can no longer be ignored. SMO thus has to be a crucial component of your Search Engine Optimization (SEO) strategy. Let’s take a look at how you can optimize your activities on websites like Facebook and Twitter to get the best search ranking.
• Stay Active
Having a presence on social media alone is not enough. You need to add meat to the bone of your online presence. This can only be done by staying active consistently, by posting or tweeting content, relevant images, and informative videos. You can also supplement this activity and stay active without too much effort by responding to comments, commenting on other relevant posts and pages, using the “Like” feature on Facebook, and retweeting. By investing a few minutes every day (as opposed to being online only once in a while) you can see really good, long-term results.
• Yes, Content Is Still the King
For an optimal search engine optimization strategy, content is still king. Ensure the content you publish is good quality content. While posting often is good, ensure you don’t lose grip on the type and relevance of your content. If the content is interesting and informative, the hits will appear. For example, the Travel Channel has managed to make the most of their Facebook profile by asking readers who enrol as “Fans” to share their Facebook-related travel stories. Needless to say, the content is interesting, unique, and highly relevant to the readers themselves.
You also need to ensure your content is free from plagiarism, is 100% original, and does not violate any copyright laws. In addition, your posts need to reflect an optimal density of keywords related to your business for search engines to take note of your website. Make sure your tweets or posts consistently talk about your business and do not lose focus, subject-wise. Examples of the type of content you post could be updates from your business, changes on your website, offers, deals etc. This will increase your brand value as well.
7 Awesomely Amazing Examples of Success through YouTube!
YouTube has become almost synonymous with online broadcasting. With millions of visitors per day, have you ever considered YouTube as a potential pool tool to build your brand and create customers?
Though a highly competitive medium, YouTube helps you reach your niche – whether you’re an aspiring film maker, makeup artist, politician or a comedian. Lately, we have seen many new ideas coming up in this medium and there is no limit to how creative or even eccentric you can get in grabbing attention.
Why It Works
When you see an interesting video on YouTube, you tend to post the link on Twitter, Facebook, or share it by emailing it to friends. They pass it on to their friends and the effect just multiplies and your message spreads rapidly, resulting in massive exposure. This approach, also known as viral marketing, doesn’t even have to be expensive. The reason we connect with these campaigns is because we understand the product better and the brand has a face. We identify the brand, making the whole experience personal.
Here, I have listed out some of the most innovative viral marketing hits on YouTube that you can learn from!
1. Will It Blend: The first campaign cost Blendtec, a company that produces blenders and mixers, less than $50. The team filmed a video featuring Blendtec’s co-founder Tom Dickson who said, “Will it blend? That is the question.” He made a smoothie of salsa, tortilla chips, Buffalo wings and Budweiser in the blender. Five days later, Blendtec’s marketing director excitedly told him that they hit 6 million views on YouTube. This was later followed by videos of blending golf balls, a crowbar, a video camera and iPod. My favorite is their latest, the iPad. Their online videos are still a rage and Blendtec’s online sales have grown by 500%.
2. America’s Got Talent: This is the latest one on the block. Their auditions are being done entirely on YouTube. You can record your performance even at home and upload it right away, giving an opportunity to many more. You can sit back at home while the judges and voters (viewers) decide whether you have it in you to take you to the next round. NBC and the producers of the show have partnered with YouTube to process the auditions online. Are we seeing the latest trend for reality shows here?
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