14 Powerful Tips for Marketing on Facebook
Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you.
It’s no big secret that Facebook can help you in online marketing. However, I know there are many of you who believe that just registering on Facebook is enough… it’s not. Your Facebook
success story ends before it even begins!
There is much more to marketing on Facebook than just creating a profile. Keeping your fans engaged is the key. Don’t be a brand, but be a community they love being a part of. In this article, I’m going to tell you how you can use the medium of Facebook to increase your customer base as well as retain the ones you have!
CREATE YOUR PRESENCE ON FACEBOOK
1. Facebook Profile: By creating a profile for yourself or your business, you are establishing your identity. This will take you a long way in developing relationships with fellow users and in positioning your business. You profile lets you interact with people on a personal note, more so if it’s a local business. Here are some aspects of a profile page:
o Profile Picture: Always put your best foot forward, which means use the most flattering picture as your profile picture. 
No matter what they say, a book is judged by its cover. I came across M.A.C makeup’s profile and thought it was really catchy with the colors used on the face. Hundreds of indifferent people with little time to spare are going to decide whether to add you based on your picture. So, make sure you get this one right!
o Add Friends: After creating a profile, don’t wait for things to 
happen. Add new friends every day and the word will spread that you’re on Facebook. Before you know it, you’ll be starting your day by accepting friend requests! However, make sure you don’t add more than 25 – 30 people a day as excessive adding can get your profile removed from Facebook.
o Wall: This is your main platform to interact with Facebook users. Post messages on your wall and also comment on members’ activities, though, only when relevant. A cafe once commented on my status when it was something about food. And there! A personal connection was built in a second! I knew that I was going to visit this place more often. However, make sure you don’t spam people every other day or they may remove you from their friend list.
o Photo Albums and Videos: Photos and videos are a great way to showcase the latest collection of your product
. I know many people who love to see what goes on behind the scene during a photo shoot or while a baker does his magic in the kitchen. Moreover, the first thing most Facebook users check are photo updates. So take that camera and start shooting!
2. Fan Pages: Facebook Pages, known as Fan Pages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Unlike Facebook Profiles, Pages are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers.
7 Awesomely Amazing Examples of Success through YouTube!
YouTube has become almost synonymous with online broadcasting. With millions of visitors per day, have you ever considered YouTube as a potential pool tool to build your brand and create customers?
Though a highly competitive medium, YouTube helps you reach your niche – whether you’re an aspiring film maker, makeup artist, politician or a comedian. Lately, we have seen many new ideas coming up in this medium and there is no limit to how creative or even eccentric you can get in grabbing attention.
Why It Works
When you see an interesting video on YouTube, you tend to post the link on Twitter, Facebook, or share it by emailing it to friends. They pass it on to their friends and the effect just multiplies and your message spreads rapidly, resulting in massive exposure. This approach, also known as viral marketing, doesn’t even have to be expensive. The reason we connect with these campaigns is because we understand the product better and the brand has a face. We identify the brand, making the whole experience personal.
Here, I have listed out some of the most innovative viral marketing hits on YouTube that you can learn from!
1. Will It Blend: The first campaign cost Blendtec, a company that produces blenders and mixers, less than $50. The team filmed a video featuring Blendtec’s co-founder Tom Dickson who said, “Will it blend? That is the question.” He made a smoothie of salsa, tortilla chips, Buffalo wings and Budweiser in the blender. Five days later, Blendtec’s marketing director excitedly told him that they hit 6 million views on YouTube. This was later followed by videos of blending golf balls, a crowbar, a video camera and iPod. My favorite is their latest, the iPad. Their online videos are still a rage and Blendtec’s online sales have grown by 500%.
2. America’s Got Talent: This is the latest one on the block. Their auditions are being done entirely on YouTube. You can record your performance even at home and upload it right away, giving an opportunity to many more. You can sit back at home while the judges and voters (viewers) decide whether you have it in you to take you to the next round. NBC and the producers of the show have partnered with YouTube to process the auditions online. Are we seeing the latest trend for reality shows here?
5 Compelling Reasons To Make Your Site Mobile Friendly
Maybe it is a matter of convenience, or in this age of zero patience, it could be a matter of instant gratification even, but the number of people turning to mobile devices to access the web has been steadily increasing. 
The increasing popularity of smartphones only underscores this emerging trend. Last year saw iPhone sales doubling while the worldwide sales of smartphones shot up by 24%, and by the end of 2011, they are expected to outsell PCs. So, you get the picture, we are smack in the middle of the smartphone boom, (in hindsight, this should have been foreseen the minute we learnt Google was venturing into the phone business). We will more than likely, see a paradigm shift of a kind in the way people access the web. As web-forecasters predicted earlier this year, mobile internet is inevitably taking center stage, and now is the time for you to remold your Internet marketing strategies to fit the mobile space.
If you don’t want to take my word for it, here are five compelling reasons to optimize and calibrate your site for mobile devices.
1. Mobile Search is for Mobile Sites – That’s right, when one searches from a mobile device, the query accesses a separate index maintained for mobile content. And mobile search being still in its infancy, the indices are relatively smaller, and what that means is, way lesser sites to compete with. So, optimizing your site and building a mobile presence will certainly help you rank high now, and in the future too when the indices get bigger and the competition grows fiercer. You’ll still have a better chance of ranking high, thanks to the authority you would’ve built over the years.
2. Think of your Customers – Non-mobile sites or ‘full’ sites, to put it bluntly, are a pain to access from mobile devices, and greatly hamper usability. Full sites are often rich, usually include flash and video content, and do not render correctly on a mobile platform. By not making available a mobile version of your site, you are deliberately providing poor user experience to customers who may access your site through mobiles, and thereby risking customer dissatisfaction. And dissatisfied customers mean only one thing – lost sales leads.
4 Indispensable Tips On Viral Marketing That Cannot Be Ignored
If your goal is to promote your business, whether it is online or offline, you cannot do better than to rely on viral marketing. Viral marketing, in case you were worried, doesn’t involve viruses; the term alludes to the super-fast rate at which viruses spread. Viral marketing involves relying on techniques that will help spread your (promotional) message through a ‘viral process’ and reach a web-wide audience within a short amount of time.
The success of your viral marketing efforts depends on how expertly you play your social graph to use as a medium though with to push your message. However, if your message finds no takers, it can hardly go viral, which counts on people indulging in some furious sharing, and no one shares bad content. So, it would be a good idea to remember that a successful round of viral marketing needs both good content and some decent social networking skills.
Here are some handy dandy tips that you can fallback on in your hour of viral marketing need. (I love puns, can you tell?)
1. Giveaways. Everyone loves free things. Free makes everyone happy.
I could delve into the exhaustive scientific studies that attest to these statements, but really, there is no need for it. The giveaway model always works, it works off the Internet, it works equally well on it too. You can offer ebooks or Internet tools, or even sample mp3s if your music is what you wish to promote, and set the ball rolling. Just ensure what you give away is not sub-standard junk that you won’t use yourself. If people like the stuff, they’ll share, talk about it and generate interest in your business. Read more
6 Ways To Make Your Blog A Success
The whole point of having a blog is to get traffic to it, and as difficult as this may seem, your best option is to work at it. The World Wide Web can be likened to a bottomless pit of information, with an endless flurry of users trawling it, day in and day out. To get these users to consider your corner of the web, by which I mean to drive more traffic to your blog, there are a number of things that need to be done, things that cannot be avoided and have to be done with a generous dose of passion.
It is heartbreaking to see the number of blogs out there that have excellent content but can’t seem to succeed. They have rotten rankings and fail miserably. Don’t let same fate plague your blog, kick back and crack the Technorati 1000 by getting your house in order.
1. Make Your Blog Successful Or Die Trying: First thing to remember is to never give up, to keep on trucking, or rather writing, and remember that if the content is crap, no marketing effort will make it a success. No one starts a blog just for the hell of it, ensue that you have something to say. More publicity, promotion and, consequently, traffic will come your way, but only if the content is truly great. If you cannot write, get a writer to do it for you. There are loads for freelance sites online, where a blogger will write for you at a small cost. Read more
How to Order with Social Maximizer Contd.
Importing Sites and Submitting Existing Sites
As mentioned in the previous post, the purpose of this post is twofold:
1) to show you how easy and simple it is to import sites from your Directory Maximizer account
2) also to show you how easily you can place orders by submitting sites or pages already added to you Social Maximizer account
Let’s first tackle the issue of ‘Importing’ sites.
If you are a Directory Maximizer user, you have the added advantage of importing your sites from your Directory Maximizer account and being on the shortest route to have your site bookmarked.
Once you’ve logged in to your account, click on the ‘Import Sites’ button. This will cause a page with the site listings to pop up.
Choose the sites you wish to import to Social Maximizer, then click on the import button. And voila! The sites are in your account and you are already halfway through with submitting them!
How to Order with Social Maximizer
The purpose of this post is to highlight the sheer simplicity and ease that the process of ordering with Social Maximizer entails. I will try to achieve just that by showing you the steps involved in the ordering process and pairing them with screenshots. Read on and make your social media marketing experience better.
Before you can avail of Social Maximizer’s bookmarking service, you need to, of course, sign up with us. But if you are a Directory Maximizer user, you don’t need to register anew at Social Maximizer – use the same login details and log in to your new Social Maximizer account.
Submitting a New Page
Once you are in your account, click on ‘Submit A New Page’. If you are a Directory Maximizer user and want to submit a site you’ve already added to your Directory Maximizer account, you have the option of ‘Importing Sites’; I shall explain how you can do that in the next post.
Math Professor + Social Bookmarking = ???
Richard, a senior school math professor, is known as a modern day professor by most of his peers as he follows a more unconventional method of teaching. Instead of relying on the regular text books used by every other professor, he would use the Internet extensively to update himself and keep his students abreast about the changing phenomenons in the world of math. He was on every educational institutes’ newsfeed, apart from being amongst the first to be updated by publishers on new updates via email. But this isn’t just it, he also researches the internet on a day-to-day basis for new theories, which if he finds interesting, he has the site added to his desktop’s web browser.
Photography is also one of Richard’s interests, so when not at work he’s also reading up on the latest lens in the market, apart from different photographic techniques, participating in several activity forums, to mention a few. With the desire to share these sites with his like-minded friends in the future, he saves these bookmarks as well on his browser.
With his findings running into hundreds in a few months time, Richard is beginning to realize the need for a more efficient system as with time, it’s only becoming increasingly difficult for him to locate his bookmarks. This apart, every time he steps out of home, he doesn’t have access to his system, so just in case he’s forgotten to email the researched information to his students, sharing his findings becomes an issue.
On one such day, that he’s forgotten to email his previous evenings findings, he discusses this issue with his class. At that time, Andrew tells Professor Richard about this site called Del.icio.us, which he uses to manage his bookmarks of gaming sites. Whenever Andrew finds a great gaming website that he’d like to bookmark, he just clicks on the “Tag” button on his browser to add it to his Del.icio.us account and enters a few relevant keywords that can help him find this bookmark at a future date. Not only this, since his list is public, he also directs his friends and college mates to it, which they can then find through keywords. Del.icio.us being online, also means that Andrew’s bookmarks aren’t just restricted to a single system.
On listening to this information Professor Richard’s heaves a sigh of relief, for he knows that this is exactly what he’s been looking for. He goes back home and spends the next few weeks reorganizing his bookmarks taking them online to Del.icio.us for his respective groups.
As you have understood we are talking about Social bookmarking. To summarize, Social bookmarking can very briefly be explained as a method where users of the World Wide Web save, organize, search, manage and share bookmarks of pages on the Internet with the help of tags or in simpler terms, keywords.
What is Social Bookmarking?
There was a time when we used to bookmark our favorite sites on a small toolbar on our computers or laptops. However, as you are reading this article, the age of bookmarking sites on your PC is becoming history at a rapid pace. Ask yourself the question… “Do you still carry your PC around and plug it in to check your favorite sites wherever you go?” I don’t think so!
This new phenomenon we are talking about is called ‘Social Bookmarking’ & it has taken the web by storm.
Social bookmarking can very simply be explained as a method where Internet users store their favorite pages on these “bookmark” sites online. Users also have the option of sharing these pages with their network of friends.
In other words, you store your favorite websites or web pages as ‘bookmarks’ or ‘favorites’ on Social Bookmarking sites online instead of your desktop computers or laptops, making them accessible anywhere you go. With Social Bookmarking you can store, organize and manage your bookmarked sites for social viewing and also browse through others’ bookmarks and add them to your list of bookmarks. Not only that you can also share your bookmarks with your friends or a network of people. Gone are the days when you needed to call or email your friends to tell them about your favorite sites, we have moved to better times now!
Here is a video to show you how social bookmarking works. In this video, delicious has been used as an example of a social bookmarking site. I’m sure that all your doubts about social bookmarking will be cleared after you see this video.
Social bookmarking has given people a huge opportunity to show off & share their ‘favorites’ with the world. You don’t have to go through a long process to share it with your friends & you can access the list anytime from anywhere.
So now that you know all about social bookmarking you can immediately start bookmarking your favorite sites & articles. I’m sure the 1st bookmark will be for this article right?
6 Tactics That Will Make Your Site Super Popular In Social Bookmarking Sites
How easy would it be if all our blogs, websites, and articles were of the “celebrity status” and we could just sit back and watch the swelling traffic to them! Unfortunately as such is not the case, so we mere mortals have to do a bit of a “age old slogging” to see that swell in the traffic to our website. Now how do we go about the ’slogging’? One of the many ways of attracting traffic is Social Bookmarking.
Before going into the other intricacies of Social Bookmarking, let me quickly take you through what Social Bookmarking is. Social bookmarking can very simply be explained as a method where Internet users store and share their favorite online pages. As a marketing tool, it’s the aspect of publicly sharing bookmarks that can generate traffic to a blog/website.
Making an article or for that matter a website or a blog popular using Social Bookmarking can be done as follows:
1. 
Content: Providing fresh and unique content is the most important aspect of gaining popularity in Social Bookmarking. The content has to be worth sharing, in order to get the interest of others, share your best stuff. Remember in a Social Bookmarking site “Content is King”, always.
2. Attractive Titles: The title/headline used in bookmarking your story can play a crucial role in determining the popularity of your listing. It has to immediately capture the interest of the reader. E.g., this post on Digg has got 1140 votes, the title of the article is ‘7 Completely Unrealistic Movie Plots (That Came True)’, another popular article was ‘Want to fool Apple’s App Store? Plant an Easter Egg’. These titles are interesting and will make the reader want to read the article as well. It is also recommended to use humor in your titles wherever possible.
3. Tags: Tagging your article in with the correct keywords is very important in Social Bookmarking. Tags can help categorize the web pages or articles making it easier for others to find topics of their interest easily under a relevant tag.
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