Founded in February 2007 and later acquired in 2013 by Yahoo! for over a billion dollars, Tumblr is a microblogging platform and social networking site that attracts tons of eyeballs and can be leveraged for business by marketers. Perhaps its popularity is best explained by the fact that it is a mix of WordPress, Facebook and Pinterest. After all, it has WordPress-like blogging functionality, Facebook-like social features and Pinterest-like image management. According to a post on DMR by publisher Craig Smith, as of April 2015, Tumblr has a reach of 420 million users with an average of 120,000 daily Tumblr signups. There are also other interesting Tumblr statistics and numbers relevant for brands. For example:
– Tumblr is home to 217 million Tumblrogs (blogs), a number much higher than on WordPress.
– Everyday 113.6 million posts are made on the microblogging platform and social networking site and the average post is reblogged 14 times.
– Every month, Tumblr receives 199.1 million global users, 69 million of which are US visitors and 50% of which access Tumblr on mobile.
– The number of monthly page views on Tumblr is 5.187 billion and the average time users spend on Tumblr is 12 minutes, 1.5 minutes longer than on Facebook.
With stats like these, as a digital marketer, you have no choice but to leverage the platform for business. The key is to know exactly what you need to do.
How to Use Tumblr for Marketing | 7 Good Practices
1. Use Great Images
Tumblr, as mentioned above is a mix of WordPress, Facebook and Pinterest. Therefore one thing that you can safely assume is that Tumblr posts that are photos and other images do well. They are also ideal for reblogging.
2. Define your Niche
The top Tumblr viral blog of 2013 was Reasons My Son Is Crying. Other blogs that do well on Tumblr include Cats That Look Like Ron Swanson and Accidental Chinese Hipsters. In short, focus on a very tight niche.
3. Link your Posts to your Main Website
If you want the Tumblr community to engage with your company off the social networking site, link every post you make to your main website. Read more