Video streaming services are becoming an increasingly important part of most small businesses today. They offer a way of interacting with customers, clients, vendors, and even employees working remotely.
Video streaming is everywhere, from your office PC to your smartphone or tablet, to the conference room. Choosing the right video streaming service is an important decision for any company because so much potentially is depending upon the quality of services it provides.
You don’t want to annoy clients or even lose business because you relied on a free service that didn’t give you the quality or bandwidth your business needed. At the same time, most small businesses can’t afford to pay for the top of the line video streaming services that they might only use once in a while.
The best approach is to find some happy medium: A video streaming service that provides you with the dependability and quality you need but doesn’t break the bank.
Here then are six live streaming video platforms for you to choose from. Read more
Instagram — the little photo sharing app that lets you post photos of your kittens and vacation pictures — has suddenly become one of the biggest and most influential marketing tools on the Internet.
Why? Because of its popularity.
Instagram currently has more than 30 billion – that’s “billion” with a “B” – images and more than 300 million active users each month. The site generates an average of 70 million photos per day, or roughly 3 million images per hour.
The most amazing statistic of all? Just five years ago, Instagram didn’t even exist. But in that short period of time, the site has undergone significant growth in its user base and in nearly every demographic group. In other words, Instagram is a marketer’s dream come true.
As a social media tool, Instagram is more powerful than Facebook and Twitter combined when it comes to brand marketing. That’s because Instagram posts generate a per-follower engagement rate – or the amount of people who actually look at the content that is posted — of 4.21%. That’s 58 times more than Facebook and 120 times more than Twitter.
To engage customers on Instagram, a business needs more than just great looking images. It also needs a thoughtful content strategy and a clearly defined brand identity based in visual creativity and effective customer engagement.
Visual social media offers unique strengths for telling compelling stories about your brand and business. To help you develop an effective Instagram strategy for building qualified leads, here are seven simple techniques you can use starting right away. Read more
If you are marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. In fact, “Content is King” is a phrase that’s often used and abused to underline the importance of a powerful content marketing strategy if you want to build your business online. The question is: Why is content marketing so important for marketers?
The answer lies in the very definition of content marketing, which is the strategy of producing and publishing information to:
- Fuel your lead generation
- Drive leads through your sales funnel to turn them into customers
- Build trust and authority among customers so people feel loyal to you
- And become recognized as a thought leader in your industry
The challenge is to get your content generation machine up and running. The truth is that whether you run a small, local business or head a large, global operation, a lack of budget, time and resources can prevent you from developing a strategy for regularly creating and publishing quality content.
The great news is that although content marketing sounds expensive, it does not have to be. You can succeed at content marketing on nearly any budget. All you have to do is learn how to leverage the resources at your disposal. After all, when you don’t have a lot of money, you have to get creative! Read more