7 Awesomely Amazing Examples of Success through YouTube!
YouTube has become almost synonymous with online broadcasting. With millions of visitors per day, have you ever considered YouTube as a potential pool tool to build your brand and create customers?
Though a highly competitive medium, YouTube helps you reach your niche – whether you’re an aspiring film maker, makeup artist, politician or a comedian. Lately, we have seen many new ideas coming up in this medium and there is no limit to how creative or even eccentric you can get in grabbing attention.
Why It Works
When you see an interesting video on YouTube, you tend to post the link on Twitter, Facebook, or share it by emailing it to friends. They pass it on to their friends and the effect just multiplies and your message spreads rapidly, resulting in massive exposure. This approach, also known as viral marketing, doesn’t even have to be expensive. The reason we connect with these campaigns is because we understand the product better and the brand has a face. We identify the brand, making the whole experience personal.
Here, I have listed out some of the most innovative viral marketing hits on YouTube that you can learn from!
1. Will It Blend: The first campaign cost Blendtec, a company that produces blenders and mixers, less than $50. The team filmed a video featuring Blendtec’s co-founder Tom Dickson who said, “Will it blend? That is the question.” He made a smoothie of salsa, tortilla chips, Buffalo wings and Budweiser in the blender. Five days later, Blendtec’s marketing director excitedly told him that they hit 6 million views on YouTube. This was later followed by videos of blending golf balls, a crowbar, a video camera and iPod. My favorite is their latest, the iPad. Their online videos are still a rage and Blendtec’s online sales have grown by 500%.
2. America’s Got Talent: This is the latest one on the block. Their auditions are being done entirely on YouTube. You can record your performance even at home and upload it right away, giving an opportunity to many more. You can sit back at home while the judges and voters (viewers) decide whether you have it in you to take you to the next round. NBC and the producers of the show have partnered with YouTube to process the auditions online. Are we seeing the latest trend for reality shows here?
5 Compelling Reasons To Make Your Site Mobile Friendly
Maybe it is a matter of convenience, or in this age of zero patience, it could be a matter of instant gratification even, but the number of people turning to mobile devices to access the web has been steadily increasing. 
The increasing popularity of smartphones only underscores this emerging trend. Last year saw iPhone sales doubling while the worldwide sales of smartphones shot up by 24%, and by the end of 2011, they are expected to outsell PCs. So, you get the picture, we are smack in the middle of the smartphone boom, (in hindsight, this should have been foreseen the minute we learnt Google was venturing into the phone business). We will more than likely, see a paradigm shift of a kind in the way people access the web. As web-forecasters predicted earlier this year, mobile internet is inevitably taking center stage, and now is the time for you to remold your Internet marketing strategies to fit the mobile space.
If you don’t want to take my word for it, here are five compelling reasons to optimize and calibrate your site for mobile devices.
1. Mobile Search is for Mobile Sites – That’s right, when one searches from a mobile device, the query accesses a separate index maintained for mobile content. And mobile search being still in its infancy, the indices are relatively smaller, and what that means is, way lesser sites to compete with. So, optimizing your site and building a mobile presence will certainly help you rank high now, and in the future too when the indices get bigger and the competition grows fiercer. You’ll still have a better chance of ranking high, thanks to the authority you would’ve built over the years.
2. Think of your Customers – Non-mobile sites or ‘full’ sites, to put it bluntly, are a pain to access from mobile devices, and greatly hamper usability. Full sites are often rich, usually include flash and video content, and do not render correctly on a mobile platform. By not making available a mobile version of your site, you are deliberately providing poor user experience to customers who may access your site through mobiles, and thereby risking customer dissatisfaction. And dissatisfied customers mean only one thing – lost sales leads.
Innovative Billboard Rescues People!!!
On my way to work this morning, I came across this rather eye-catching billboard at a prominent signal junction, I quickly took out my phone to capture what I thought was a great idea…
A Boat on the Billboard in Bangalore, India
This is innovative advertising at its best! Once I got into office and did a little bit of research on things, here’s what I found…
A similar Aircel Billboard in Mumbai, India
Notice the text on the billboard, ‘In case of emergency, cut rope’. The Rains Arrive, the Rope’s cut and the Boat’s taken off!
The boat was put to use in the emergency!
People wading through the floods in Mumbai in the Aircel Rescue Boat
Being in the line of marketing & advertising, I know the challenges that go into creating an advertisement these days. Every time a company plans on rolling out a new advertisement to promote their product, there’s so much more than just brand building that they need to look into (read moral & social responsibilities). Which is why even when an advertisement is completed, the job is only half done. Acceptance/brand recall is the key…
This concept has taken advertising to a whole new level & reaped the benefits by garnering in some free publicity for itself…
Leading newspapers laud the efforts of Aircel
As Stephen Leacock once said… “Advertising may be described as the science of arresting the human intelligence long enough to get money from it”
I’m sure Aircel did manage that with the people they ferried home that evening!
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