The Best Times to Post on Facebook, Twitter, Google+ & Other Top Social Media Networks
Whether your current sentiment towards social media leans more towards enthusiasm or trepidation, there is no denying that the number and popularity of social media sites has grown exponentially over the last several years. It is now one of the primary ways people communicate and interact online and this shift in web consumerism has great significance for businesses. After all, Facebook has over 1.44 billion monthly active users while Twitter has 236 million monthly active users.
If Facebook were a country, it would be the world’s third largest right behind China and India. Whether you run a small, local business or head a global enterprise-level operation, your customers are online and if you are not interacting with them on the social media networks, your competitors are.
In effect, social media gives you the opportunity to add value and even delight your customers. The key to success is using the right tools to pull site data and consumer data to help you focus your marketing efforts. And when it comes to social media, if knowing what kinds of content to publish and share is important, how you share and publish your content is equally (if not more) important. The challenge here is that there is no best practice set in stone. Your best posting time and frequency will depend, to a large extent, on your audience and their appetite for what you have to say.
However, like with most things when it comes to online marketing, some research has been conducted to determine the best times to post on the social media sites including Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest among others. The findings from these researches can act as a general guideline in your efforts.
As you probably already know, everything you post on Facebook is content. If you want every piece of content to be an opportunity for increased engagement, when and how you post it matters. In particular, you need to investigate and assess what time of day your fans are most active. According to research, the best times to post on Facebook are as follows:
The best days to post are Thursday and Friday. According to Buddy Media, “the less people want to be at work, the more they are on Facebook”.
The best time to post on Facebook is early afternoon. Furthermore, posts published at 1 p.m. get the most shares; Posts published at 3 p.m. get the most clicks.
For more insight into what time of the day your fans are most active, we would suggest you to use Mondovo’s Facebook Analytics tool.
When it comes to Twitter, a variety of tools can help you schedule out tweets to allow you to publish content when your community is most active. The rules tend to be slightly different for B2B and B2C. For B2B, engagement is higher on weekdays than on weekends by 14%. For B2C, both engagements and CTRs are highest on weekends. This makes perfect sense considering that businesses work with other businesses during the weekdays while consumers are more likely to explore brands in their spare time during the weekend. As for the best time to post on Twitter, research suggests that 5 p.m. is the best time to post for maximum retweets. 140-character bite-size updates get the highest CTR.
For more accurate insight into the behavior of your audience, we would recommend Mondovo’s Twitter Analytics tool.
LinkedIn, Instagram & Google+
Aside from Facebook and Twitter, the most popular social media sites that people know and love include Linkedin, Instagram and Google+. These are places around the web where users interact and where companies can build relationships. LinkedIn, for example, has more than 364 million members in over 200 countries while Instagram hit 300 million active monthly users in December 2014, surpassing Twitter. The best times to post on these social networking sites, if that’s where your customers are hanging out, are as follows:
According to research, the best days to post on LinkedIn are Tuesdays, Wednesdays and Thursdays. The best time to post on the business-oriented social networking service is during business hours on weekdays. Posts published on Tuesdays between 10 a.m. and 11 a.m. get the most clicks and shares.
According to TrackMaven’s The Fortune 500 Instagram Report, engagement on Instagram, the photo and video sharing social networking service, remains pretty consistent throughout the week with slight spikes on Mondays. The best time to post on Instagram is between 3 p.m. and 4 p.m.
And finally, as with the other platforms, timing is important with your posts on Google+. The best time to post on the social media network is on Wednesdays at 9 a.m. Alternatively, the best time for posting to your Google+ page, according to Buffer, is late morning during the weekdays.