Are you Spamming with Twitter? Avoid these 5 common “Tactics”!

Posted on September 7, 2012 
Filed Under Content Marketing Strategy, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks

Social Networks
, Twitter


As the second most popular social media platform on the net, Twitter has the ability to instantly connect you with your audience, to deliver hordes of traffic to your sites and to introduce your brand to thousands of people who’ve never heard of you. Because Twitter is such a powerful platform, marketers often put a lot of time and energy into maximizing their Twitter campaigns.

That’s fantastic – In most cases.

Unfortunately, because Twitter is such a fast paced platform, it’s easy to accidentally go from “frequent poster” to “spammer.” You might not actually be spamming, but you might develop habits that make you look like you’re a spammer. If people suspect this is the case, they’re most likely just going to unfollow you.

These are the 5 mistakes that Twitter marketers make that make them seem like they’re spamming.

Mass Tweeting

You’ve seen this before. Someone you’re following logs in and all of a sudden drops 5 to 15 tweets in less than half an hour.

Not only does this not build your relationship with your followers, but it can actually alienate them. After all, you wouldn’t want someone crowding out your whole Twitter feed would you?

It’s natural to want to post a lot when you’re online. Instead of just dropping it all at once, use tools like Hootsuite or TweetDeck to schedule out your posts so it doesn’t annoy your readers.

Automating Your DMs

If you’re auto-DMing anyone who follows you, chances are you’re going to look spammy. Just because someone followed you doesn’t mean they want you to treat their Twitter accounts as if they signed up for your email list.

Don’t send people your eBook or add them to a DM drip feed automatically. If anything, go out of your way to send them a personalized message and build a relationship with them. Social media will not work for you, if you’re not you.

Tweeting Filler Regularly

Twitter filler can come in many forms.

One common form is the funny one-liner. Twitter users will often post one line jokes that really aren’t that funny and don’t add any real value to their feed. You’re better off not posting anything than posting this kind of filler.

Another common filler is the inspirational, motivational or helpful quote. Again, it might seem like it’s a good post, but you’re really not adding any real value.

Avoid these filler tweets. Put some real thoughts into your tweets so people will actually want to help you spread your message.

Hashtag Spamming

The purpose of hashtags is to help people who’re in a conversation find other people who’re also in the same conversation. It’s not designed as a marketing tool to get you in front of all the people who you want to see your message.

Many marketers simply tag any message they send out with a certain hashtag, whether it has anything to do with their topic or not. They might also string together multiple hashtags.

All this does is annoy people who follow those hashtags. You also look like a spammer to everyone who’s following you. The bottom line is this: If you want your post to appear for a certain hashtag, actually post something relevant to that hashtag.

Following Everyone Who Follows You

There are dozens of auto-follow tools all over the internet that make it easy for any marketer to instantly follow anyone who follows them. But is this really wise?

The short answer: No.

For one, it makes it very difficult to build a real relationship with the people you care about. You’ll get tons of spam, you’ll get tons of non-relevant tweets and you’ll overload your stream.

More importantly, you diminish your image. People expect to look at authority streams and see a lot more followers than people being followed. If you use auto-follow, this ratio is going to be close to 1:1. People who see that are less likely to respect you.

Anyone who sees a ratio like that and knows anything about Twitter or marking will know you’re using auto-follow tools. That alone is all it takes to make you look like a spammer.

These five habits can really damage your brand and your image. Avoid these mistakes and aim to build your Twitter follower base using real content that delivers real value and builds real relationships.

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