A Quick Guide To Twitter Community Management

Posted on April 25, 2013 
Filed Under Brand Building, Content Marketing Strategy

Content Marketing Strategy
, General, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Twitter

If you have a Twitter account, to be able to connect with your current customers and furthermore attract new ones, it is important that you have a Twitter business strategy that will help with your overall social marketing goals. Random tweeting, while a good approach to extending your online reach, does very little in terms of attracting new business. To manage a successful Twitter account, you will need a variety of Tweets that you will send out on a daily basis. The point is to stand out from the crowd.

How to Run a Successful Twitter Account

1. First thing First, your Twitter Avatar Counts

 – If you have a Twitter account that you intend to use for business, consider investing in a professional picture of your team or yourself. A bad Twitter picture can cause significant damage to an online brand.

– Take some time to carefully draft your Twitter bio. Under no circumstances should you optimize it for your business name or your name. Use the right keywords in your bio to help prospective customers find you.

– Don’t make people look for your details on Twitter. Your contact information and a special landing page for your followers, should they need more information about you, should be prominently placed.

2. The Business Side of Things

–  If you want people on Twitter to take you seriously as a brand, be consistent. Aim to respond to all tweets within 24 hours.

– To connect with your current followers and potentially attract new ones, keep your tweets clear. Use plain English as far as possible. Do not stuff your tweets with hashtags. Hashtags can sometimes make tweets harder to read on certain platforms.

– If you are sharing links on Twitter, make sure that the links have been shortened and positioned right in the middle of the tweet. Links should be followed by hashtags.

– If you have different people managing your Twitter account, consider mentioning them in your bio and ask your team members to use their initials with their tweets. This avoids the issue of a single Twitter account having different voices.

3. Be Clear About Who You Want to Market to on Twitter

– When people follow you on Twitter, the last thing you want to do is send them auto Direct Messages. Instead, you should look at their Twitter profile and find something meaningful to say.

– Don’t be warped by numbers. Twitter is not a contest. You don’t have to attract 1000+ followers a day. What you want to do is connect with people who matter. There is no point in having followers who have no interest in what you have to say.

– If you are on Twitter for business, it would help to actively look for new people to follow, let’s say every week. For this purpose, it would suffice to use keywords and hashtags with the Twitter search tool. Don’t follow too many people at once. You will run the risk of looking desperate for numbers.

– To become an active member of the community, join Twitter chats that pertain to your market. For that matter, you could even, once in a while, open your own Twitter chat. It would also help to follow the most influential people in your niche and connect with them.

4. Don’t Mix the Social Sites

– When people follow you on Twitter, don’t ask them to also follow you on Facebook or LinkedIn. The 3 social sites work very differently and trying to move people from one site to the other is a waste of time. The aim of social media, if you think about it, is to reach as many people as possible and not reach the same group of people multiple times.

– As mentioned above, Twitter, Facebook and LinkedIn are social sites but that’s as far as the similarity goes. As such, a message you send on Twitter might not be appropriate for sharing on Facebook.

5. Engaging on Twitter

– Twitter is a platform where you can do more than posting a call to action every other day. It can be used to share your marketing messages, blog posts and other relevant information pertaining to your business. On Twitter, it also helps to listen to what other people are saying. It gives you an opportunity to share your professional insights.

– When you listen to the people on twitter, especially the key people in your niche, you can narrow down on the keywords they are using to talk about topics relevant to your business and later on use these keywords in your own tweets.

This was a basic guide to successful Twitter community management. Tweet safely!

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