8 Recommendations to Strengthen Your Pinterest Presence

Posted on July 31, 2013 
Filed Under Brand Building, Content Marketing Strategy, General, Internet Marketing, Pinterest, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Viral Marketing

In October 2012, Pinterest introduced business accounts. This was in response to the growing number of businesses and brands on the social network. The launch was structured in such a way that businesses could either transform their existing personal accounts into business accounts or equally possible, start from scratch.

pinterest-marketing-guide

According to GianFulgoni, chairman and co-founder of comScore Inc.,

1. Pinterest is the fastest growing stand-alone site to reach 10 million visitors.

2. The average Pinterest user spends more than an hour on the site each month

3. With Pinterest, it’s easy to generate virality.

4. 2/3 of Pinterest visitors are women.

5. Pinterest offers many monetization opportunities.

6. The social site influences shopping decision-making.

If you haven’t incorporated Pinterest into your social marketing strategy, it’s time!

8 Recommendations to Expand your Pinterest Presence

1. It’s Not About Marketing, it’s About Building a Community

Pinterest is a social site like any other including Facebook, Twitter and Google+. The key to success is to build a community around your brand and your biggest pinners.  Recognize and reward your loyal pinners whether it’s in the form of a discount or some behind-the-scene action like running a pre-sale for your loyal pinners. Adding a human touch to your Pinterest marketing strategy will help your presence on the social site.

2. Don’t be Selfish

If you are creating a community around your brand, in addition to working within that community, also participate in the Pinterest community sharing content by other people, following them and repinning their images. When you engage with other Pinterest users, you will get a better understanding of what makes them tick and subsequently this psychological insight can help you attract the same people to your boards.

3. Don’t Limit Yourself to Pre-Existing Boards

Pinterest allows users to create specialized boards so think of themes, events or trends and design boards that tell a story. For example, a wedding board or a holiday to the Bahamas board that groups related items into a picture timeline.

4. Drive Traffic to Your Pinterest Boards From Other Websites

Pinterest enjoys a good amount of traffic but traffic to your boards won’t happen on its own. You will need to insert Pin It buttons on your website, on your business blog, on your Facebook page, Twitter account and Gooogle+ profile. Just make it as easy as possible for your customers to repin your images.

5. Keep Your Images Fabulous

Pinterest is visual. On Facebook, Twitter, Google+ and LinkedIn, written content is big but on Pinterest, it’s all about images. They tell your story. They represent your brand. So keep them fabulous. Therefore,

– Avoid pixelated images

– Make sure your images are the right size

– Don’t upload images from Google

– Include descriptions

– Combine text and images for do-it-yourself guides

– Use abbreviated infographics on Pinterest and lead Pinterest users to the full image on your site

6. Image Descriptions are Important

There is not much writing on Pinterest but the little that you have to write, make it count. Take the time to carefully draft the descriptions that go with your images. This is what you want to assign your best copywriters to.

7. Videos are Allowed on Pinterest

Because Pinterest is mostly about images, many marketers wonder if they should post videos on Pinterest.

The answer is yes.

But..

1. Be very selective about your video library. Keep in mind the following:

2. Only share your most popular videos on Pinterest.

3. Include a fabulous cover image and thumbnails to go with the video.

4. Use an appropriate call-to-action

5. Short, punchy videos are very engaging

6. Be accurate and concise in your titles, descriptions and tags

8. Track Your Performance

As your business profile evolves on Pinterest, it helps to track your reach and assess your performance on the social site.  There are several metrics and tools that you can use to do this. The most important of these are:

1. Enter the URL: pinterest.com/source/yourwebsite.com. This takes you to a page where you can track what’s being pinned from your site and other such data.

2. Consider a Pinterest analytics company such as Pinfluencer.

3. Google Analytics

In Summary

With the current popularity of the social site Pinterest, for any business that deals with the marketing and selling of products and services, Pinterest is a monetization opportunity. Experimentation is the key to Pinterest success and the sooner you get started, the more time you’ll have to enjoy your mastery while others play catch-up.


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