8 Effective Tips on How to Use Pinterest for Marketing
Posted on April 17, 2013
Filed Under Advertising, Brand Building, Content Marketing Strategy, General, Internet Marketing, Pinterest, Social Media, Social Networking, Social Networks, Traffic Building
In 2012, the virtual bulletin board Pinterest secured over 10 million active users establishing the site as the latest social media giant right after Facebook, Twitter and YouTube. Pinterest is therefore a remarkable marketing tool, a perpetually growing online community that is benefitting businesses using it in a number of ways:
1. More referred traffic
2. More quality leads
3. More sharing on the social sites like Facebook and Twitter
4. More sales
As a business owner, you are probably already on Pinterest. The real challenge is to successfully market on Pinterest. The real question is how do you become a real “pinner”. To help you get started pinning like the big kahunas on Pinterest, here are a few tips and pointers.
1. Organize Your Content
On Pinterest, it is not enough to share things. The whole point of the social site is for people to discover things in a fun and very visual way. Organize your boards and pins in a way that makes sense. Each board should tell its own unique story. Each board should convey a unique message. Don’t dump all your content onto a single board. Sort it out for your audience. Note that using different boards also helps you expand the impact and reach of your brand because you can then reach out to the different segments of your audience in a personal way.
Pinterest is all about sharing, collecting and organizing images. Therefore it follows that image quality matters a great deal. On Pinterest, blurry, small and images that have a watermark are simply not acceptable. It is true that each and every image you share does not have to be museum-grade but the images should at least look professional. The more effort you invest in your pins, the more you can expect in return.
3. Give Back to the Community
Social media marketing is not about self-promotion and spam. Your success will rest upon how much you give back to the community. On Pinterest, things are no different. Although it might be very tempting to just push content out in a self-promoting way, the challenge is to find the time to be an active member of the community. At least once a week, find half an hour for doing nothing but being a good citizen of Pinterest. Re-pin things you like, follow boards whose pins are good, connect with people who have the same interests as you.
4. It’s Okay to Report Time-Wasters
This is really just an extrapolation of being a good member of the community. As a responsible citizen of Pinterest, it’s more than okay, actually it’s recommended that you report spam, broken links and offensive images. This helps keep the community clean and devoid of time-wasters.
5. Make Sure Your Pinterest Links Work Fine
Did it ever happen to you that you clicked on a link only to get rerouted to some random page on the web that has nothing to do with what you were originally promised? Chances are, it happened to you, it happens to all of us. The point is: Make absolutely sure that your Pinterest links work fine and take the viewer to the right content. Equally important, always check that the links of the images you re-pin work.
This is so common. As a business, you probably have Facebook, Twitter and RSS Feed buttons on your website and blog but somehow Pinterest does not make it to the list. This is of course not a game-changer but hey, why not?
7. Connect With the Right People
Do you know any successful people on Pinterest who could potentially help you generate more traffic? What you want to do is keep these people close. Follow them. For one thing, you can learn a lot from people who are getting the game right. Secondly, just like is the case on Twitter, often, if you follow people on Pinterest, they return the favor.
8. Promote your Pinterest Account on Facebook and Twitter
If, as a business, you have Facebook fans and Twitter followers, while you don’t want to overwhelm them with too many references, it can be a good marketing opportunity to link to your Pinterest account every now and then. Pinterest is after all about helping people discover things in a visual way.
Marketing on Pinterest can be both fun and lucrative. The most important thing to remember about this particular social site is to keep things fun, visual and entertaining. Basically, as long as you keep a balance between promotional images and quality participation, you are good to go.