6 Ways to Produce Great Content on a Low Budget
If you are marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. In fact, “Content is King” is a phrase that’s often used and abused to underline the importance of a powerful content marketing strategy if you want to build your business online. The question is: Why is content marketing so important for marketers?
The answer lies in the very definition of content marketing, which is the strategy of producing and publishing information to:
- Fuel your lead generation
- Drive leads through your sales funnel to turn them into customers
- Build trust and authority among customers so people feel loyal to you
- And become recognized as a thought leader in your industry
The challenge is to get your content generation machine up and running. The truth is that whether you run a small, local business or head a large, global operation, a lack of budget, time and resources can prevent you from developing a strategy for regularly creating and publishing quality content.
The great news is that although content marketing sounds expensive, it does not have to be. You can succeed at content marketing on nearly any budget. All you have to do is learn how to leverage the resources at your disposal. After all, when you don’t have a lot of money, you have to get creative!
Ideas for Lean Content Creation
1. Slicing & Dicing
Here is the thing about producing and publishing information: Everyone consumes content differently. Therefore, if you have a content piece, whether it’s an ebook or a report, you can slice it and dice it to create additional content like blog posts, videos, slide presentations and DIY infographics, effectively breaking up a large asset into smaller chunks.
In particular, consider creating visual assets like a slide deck, an activity book or a video.
As a content marketer, you can create one type of content or multiple types. You can also re-purpose content, which is the technique of turning one type of content into another. For example, let’s say you recently held a webinar to present a new product to a live audience. The recording and slides can be re-purposed into a blog post or an ebook.
Similarly, if you produced a short ebook that you sell on Amazon, this content can be re-purposed into a video, a PowerPoint presentation, or an infographic.
3. The Power of Blog Posts
When it comes to content marketing, it’s no secret that starting a blog where you can regularly post content is one of the best ways to publish information that will bring in new website visitors, grow online sales and keep customers coming back for more. The trick is to pick the subject matter for your blog posts carefully and produce your content in-house.
After all, your employees already know your business and your customers. They know the common problems, questions and issues that your customers have, so they will know how to answer those queries. Just have a few of your team members take 1-2 hours per week to put that information on paper.
4. Blog Commenting
Next up, blogging, as you probably already know, is a conversation, not a monologue. Be aware of, and participate in blog comments relating to your industry, website or key audience like you would on a social media network.
If people feel that your comments are detailed and insightful, they will take note and maybe even head over to your website.
5. DIY Infographics
When it comes to digital marketing, many businesses have found infographics to be an effective way of communicating information in a clear and concise manner. They are eye candies, easy to digest and people love to share them, representing a great way to drive referral traffic and links.
The problem is that hiring a designer to make you a professional infographic can hit your wallet hard. Luckily, there are a number of tools that you can use to create your own infographic if you consider yourself a little tech savvy including iCharts, Easel.ly, Vizualize.me and Dipity.
6. Think PowerPoint Presentations & Videos
And finally, using tools like VideoMakerFX, GoAnimate and Powtoon, it’s easy to create online videos that will resonate with consumers and satisfy their information and entertainment needs. After all, online video is a huge phenomenon this year, accounting for 50% of all mobile traffic.
Another way of making an impact that will influence your audience is to deliver powerful presentations. When marketed on a platform like SlideShare, PowerPoint presentations can go viral and turn into a gold mine.