6 Tips for Using Twitter to Promote your Brand
Posted on August 19, 2013
Filed Under Brand Building, Content Marketing Strategy, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Twitter, Viral Marketing
In functionality, Twitter is a real-time information network. It connects users to a wide array of stories, ideas and opinions. At core, Twitter is a collection of small bursts of information. These are called Tweets. A Tweet is a 140-character long single unit of information. For people who are adept at using Facebook, this might seem like a really restricting factor but don’t let the small size fool you. If you know how to use the 140-character space, in a single Tweet, you can share a lot: photos, videos, a whole story.
For businesses, Twitter opens a whole new dimension for brand promotion. Connecting businesses and customers in real time, Twitter is an incredible tool for brand promotion and quickly sharing information about products and services with people. Twitter can also be used to gather industry intelligence and build connections with potential customers and industry influencers.
Using Twitter for Brand Promotion
1. Build a Presence for Your Brand
Your Twitter marketing experience depends on two factors: your Twitter account and your Twitter profile. Without these two things, it’s going to be hard to tell your story. Remember to build your Twitter presence so it has the same look and feel as the other online marketing tools you use. This makes it easier for people to relate to your brand.
– Choose a proper account username: This is the name that will appear next to all your Tweets.
– Choose a proper profile image: Twitter allows for two images that you can use to tell your business story. The Twitter profile picture is a square photo; The Twitter profile header is similar to the Facebook cover photo. You can also tamper with your Twitter background.
– Complete your Twitter profile: This includes details about your location, your website and your biography. Every piece of information you provide brings you one step closer to a stronger foundation.
2. Start Following
When you are done setting up your account and filling in your profile information, the next thing to do is to start following relevant people. When you “Follow” a user on Twitter, you essentially subscribe to everything they share. So follow people wisely.
Note: Twitter has rules concerning aggressive following. If you are new on Twitter, the instinct is to follow as many people as possible but remember to take it slow. Also, your Twitter experience will largely depend on the people you follow so make the right choices.
3. Start Talking
Twitter shares many features with the other social sites but it is also unique in many ways. For instance, talking on Twitter is different. It is more fast-paced, more hectic.
To find your footing in the Twitter world, give yourself some time. Test the waters and observe what other people are doing. Jump in only when you know what you should talk about.
A Tweet can be:
– A public Tweet
– A message to someone, so an @reply Tweet
– A mention
– A direct message (DM)
– A reTweet (RT)
4. Talk Smarter
Once you get a hang on how Twitter works, you can start talking smarter. Why are you on Twitter? To find customers; to build your business reach. How do you do that?
The challenge is to find a balance between sharing what your target audience wants to hear and promoting your brand. One way to do this is to focus on how your products and services can benefit people.
Using Twitter, especially for beginners, is a trial-and–error game. It takes a lot of creativity to design a Tweet that sends out a complete message. Experiment with different ways of saying the same thing in 140 characters and measure the response you get for each. Over time, the quality of your Tweets will grow and attract the masses.
5. Connect to Your Website and Blog
Twitter is an incredible social media tool to drive traffic to your blog and website. The easiest way to do this is to design a Tweet around a link. The message should be compelling enough to drive people to click on the link. Because space is an issue when tweeting, Twitter allows users to shorten their web addresses using a URL shortener.
6. Twitter and Your Overall Social Marketing Strategy
The last thing that you need to worry about when using Twitter for brand promotion is how your Twitter presence is going to figure in your overall marketing strategy. To integrate Twitter to your overall online presence, you can:
– Add your Twitter account information to your other social media accounts and website.
– Add a timeline for your Tweets on your website or blog.
– Make it easy for people to share your content on Twitter.