6 Things You Can Do To Make Your Social Media Interactions More Efficient
Say you work 48-52 hours a week. After making it through a typical week, you can choose two things you to do.
- You can order some pizza, buy some beer and just chill out on your couch catching up on your favorite television shows.
- Alternatively, you can call up some friends and make a night of it hitting a couple of bars.
As tempting as staying in for a lazy night might sound, let’s face it, if only you find the energy to get the party started, a night out could turn out to be a lot more fun than catching up on reruns of “Friends”. All you need to do is put in that extra effort.
When it comes to social media marketing, the same principle applies. How so you might ask? Let’s draw some parallels here.
- A social media strategy can be lazy and a solo mission whereby you only invest minimally in what you share with your audience.
- Or your social media marketing strategy can be top-notch, creative and structured to truly engage your audience.
Choosing to Go for That Night Out | Things You Can Improve About Your Social Media Strategy
1. Decide Where to Go
The first thing about planning a night out is deciding where you want to go. You probably have a few favorite bars in town. Alternatively you can ask some friends for suggestions or do a Google search to find places with the best reviews. Having a well-informed plan will mitigate the chances of you wasting precious time bouncing from place to place on a night you are supposed to have fun.
Similarly, because of the importance of social signals as ranking factors, many online businesses are currently jumping on the social media marketing bandwagon without a workable marketing strategy
Do your homework first. Determine which social platforms are best suited for marketing your business. You can have an incredible Twitter marketing plan but if all your prospects are on Pinterest, that leaves you back to square one. You need to be where your target audience is.
2. Clean up Nice and Tidy
No matter what kind of week you’ve had at work, you would not think about hitting the bars in town in sweatpants and sneakers, would you? Whether you are familiar with this bar you are going to or it’s completely new territory, chances are, you will strive to meet an appropriate dress code.
On the social sites, a similar principle applies. You need to understand your customers and the type of interaction they are expecting from you before you can design a marketing strategy to impress and conquer with the right messages.
3. Don’t Forget to Accessorize
An outfit on its own has little if any chance of cutting it. What make you look good are the accessories that you use alongside the outfit: maybe a fashionable watch or a killer purse or some kind of bling.
In social media, monitoring tools are not a must but they can provide an incredible insight into the psyche of your prospects, which can jump start your social media marketing efforts for SEO success.
If you are not willing to pay for the big bucks for a premium social media interaction-monitoring tool, there are many relatively inexpensive or even free tools available including Social Mention, Commun.IT and HootSuite.
4. What’s Your Style? Being on Time, Early or Fashionably Late?
On a night out with friends, if you choose to arrive early, you run the risk of finding yourself sitting in a bar alone and killing time until your friends get there. Arrive too late and you might miss out on some of the fun. The key is finding the sweet spot.
In social media marketing, it is helpful to keep in mind the industry standards and social media best practices in relation to each social site. For instance, on Facebook, there are specific times of day when users are most active.
5. Make Sure you Get Your Money’s Worth
Some bars and nightclubs have a cover charge. The price does not matter as long as you are getting your money’s worth. If you have to pay to play, might as well make it worth it, right?
In social media, “cost” refers to the amount of time and resources you invest on a social platform. A social strategy is worth your time and resources only if you are getting a good return on your investment and proportionately, you should invest on the different social sites to different extents.
6. Make the Night Count
In a nightclub, most of the talking between people consists of yelling. This is perhaps the reason why many people prefer quiet bars where they can have proper conversations.
On the social sites, if you have something of value to say then go ahead and put your message out there. However, sometimes connecting with people takes personal messages or organizing your fans and followers into specific groups rather than posting general updates directed at anyone who is on your Facebook page or Twitter. The last thing you want to do is contribute to the marketing noise that exists on the different social sites.