6 Powerful Tips for Increasing Your Blog’s Followers

Posted on March 14, 2012 
Filed Under Blogs, Content Marketing Strategy, General, Internet Marketing

Internet Marketing
, SEO, Traffic Building
Traffic Building
, Viral Marketing

BlogFor every blog that succeeds and builds a solid following, you have at least a hundred blogs that end up in the graveyard. Building a high quality blog following requires both dedication over the long haul as well as an in depth understanding of what actually works and what doesn’t work in the blogging world.

Here are six tips for building a blog following that follows your each and every post.

Tip #1 – Stop Using “Get Traffic Quick” Tactics Content

Stop trying to circumvent the traffic generation process. Building a solid blog following is a process that does inherently take some time.

Tactics like gaming StumbleUpon or Reddit, writing deceptively attention catching titles and so on are not the answer to getting high quality long term traffic.

Instead, aim to provide quality content that people will actually want to share. Create content that inspires people to come back time and again. That’ll get you more blog traffic than any quick fix solution.

Tip #2 – Tap Your Customer Base

Tap-your-customer-baseOne place people often neglect is their existing customer base. Often time’s people try to separate their customers from their blog.

For example, they might only send marketing materials using email to their customer list, while they try to use their blog to attract new customers. This is counter productive.

Your customers need to be sold just like anyone else. They need to continually be reminded of your credibility and expertise. Furthermore, by continually providing value in the form of free content, you increase the chances that they’ll buy again.

Try and get your buyers to become readers. Let them know about your blog in your promotional emails and perhaps even in the product itself.

Tip #3 – Narrow Down Your Audience filter-your-audience

Does your message hit home? Do your customers feel like you’re talking to them directly?

Many blogs try and be far, far too broad and generic. For example, a blog that’s targeting “internet marketers” is almost definitely going to get lost in the crowd.

On the other hand, a blog that’s dedicated to helping new stay at home moms create a second stream of income could work very well.

What is your core audience? Try and narrow your audience down to the people who would most likely relate to you. Then speak to them directly.

Tip #4 – Do Guest Posts, Accept Guest Posts

Guest-PostGuest posting is one of the best ways for bloggers to vouch for one another and share traffic.

If you guest post on someone else’s site, they’re implicitly endorsing you. You’ll get your content in front of their audience, which means a lot of high quality traffic back to your website. You’ll also get a great backlink.

By accepting guest posts, you give back to the blogging community. You add variety to your blog, so it’s not always just you writing. Other bloggers are also likely to link to their own guest posts, which means a high quality backlink as well.

Tip #5 – Leverage Current Events and Trends

You can get a lot of blog traffic by tapping into existing trends and things that people are already talking about right now. Leverage

For example, the founders of Air B’n’B tapped into the election by helping people find beds near the democratic and republican conventions. A spa might tap into Valentine ’s Day by offering a couple’s tandem massage.

Blogs can do something similar. Try to tie your blog’s content to existing events and use that to drive more traffic to your blog.

Tip #6 – Publish Consistently

Publish-consistentlyHaving a consistent publishing schedule is one of the most important things for a successful blog. If you get someone interested in your content, they’ll want to come back and see new content. If they come back a few times and don’t see anything new, they probably won’t return again.

Set a publishing schedule and stick to it. Let people know what to expect from your blog. That schedule could be every day, or just a couple times a month. You don’t have to publish very often, you just have to commit to publishing consistently.

Related Posts:

Make Your Blog A Success

Click here to get started! Click here to get started!
If you enjoyed this post, please consider sharing this article, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.