6 Effective Tips to Create Engaging Content for Social Media

Posted on September 7, 2015 
Filed Under Content Marketing Strategy, General, Internet Marketing, Social Media, Social Media Marketing

As a marketer, you may find yourself struggling when it comes to generating an unending stream of engaging social media content that gets read. Social media is one of the best sources of traffic for a blog but the competition for audience attention is fierce. This explains why a lot of businesses struggle to get a hold on social media. Social media marketing is not as easy as sharing every blog post you write on Facebook, Twitter and Google+. It requires quite a bit more effort than that starting with knowing the best social networks for promoting your business or blog and how to create interesting, unique and engaging posts for each of your chosen social media outlets.

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How to Create Engaging Content to Get the Most out of Your Social Media Marketing Efforts

1. Identify the Social Networks that Your Target Reader Prefers

Over the last few years, there has been an undeniable explosion in the popularity of social media networks. Whether you’re running a small, local business or heading a global operation, your customers are online. It’s just a matter of determining where to focus your social media energy. Correspondingly your strategies and tactics to ensure your content is seen and to stand out from the crowd will vary. The key to success is to be remarkable, interesting and add value.

For example, if you use YouTube for video advertising, to make sure you deliver your message to the right people at the right time, each video you upload should include the following elements:

  • A title that gets people to click and watch your video
  • A custom thumbnail that looks great
  • A description that uses keywords and includes links to your site
  • Calls to action to increase likes, comments and subscriptions
  • Tags to help your video rank better in YouTube search

There are best practices for creating engaging social media content for all social media sites and platforms out there.

2. Know Your Target Reader

Secondly, you need to speak the language of your target audience. Imagine you’re standing in front of a room full of chartered accountants. Would you speak to them the same way you would speak to a group of college basketball players? Not really right? This is because each target audience has a different tone, vocabulary and social slang.

3. Give People a Reason to Engage with Your Content

To better understand this premise, put yourself in the shoes of your customer. Why should they share your content or engage with it in any way? Is sharing your content making them look smarter in front of their friends and followers? Are they getting a material reward like being entered to win a free gift?

In short, you need to determine what motivates your audience to engage. Then you need to reward that motivation. Sometimes, the trick is as simple as asking your community to help or participate in a particular way to make your audience feel important.

4. Be Consistent

Then of course, the secret to every long-lasting relationship is consistency. To form a bond with your social media audience, you need to consistently stay in touch. For example, consider being consistent in the times of day you post and/or how often you post. The dirty little secret when it comes to social media marketing is that the more consistent you are with your fans and followers, the more they will engage with you and the more loyal they will become.

5. Create a Social Media Calendar

A social media content calendar does a number of things. It helps you:

  • Develop your editorial strategy
  • Allocate your resources wisely
  • Consistently publish high-quality and high-performing content pieces
  • Organize the way you curate and create content

It also helps you keep track of what’s performing so you can upkeep your content quality and consistency, avoid poorly timed posts and spamming one social media network while neglecting another.

6. Mix up the Types of Content you Create & Share

And finally, there are many types of content that you can create to drive social engagement and ultimately improve your ROI. For example, if you use Facebook as a social media marketing platform, you want your page to be a beautiful and eclectic mix of text-only posts, videos and links to useful articles with graphics attached.

Sure different content types suit different businesses in different ways but you need to mix up the types of content you share to keep your social media accounts fresh. Consider using media like infographics, memes, videos, guides, reviews, opinion posts, link pages and case studies, just to name a few.


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