5 Strategic Steps for Successful Online Reputation Management

Posted on June 22, 2015 
Filed Under Brand Building, General

, Internet Marketing, Reputation Management, Social Media

Over the years, the Internet background for an individual has become just as important as the individual’s criminal background check! The same can be said for businesses of all sizes. Times have changed and word of mouth isn’t the only factor that can play a role in an entity’s reputation. As everyone knows, a good reputation is vital for long term success, whether you’re trying to establish yourself as a professional, or wish to enhance the potential of your business.


With this in mind, many professionals are fighting back against malicious, negative comments online. This is what online reputation management is all about. By relying on a good online reputation management strategy, it is possible to shield your potential customers from negative comments, while delivering them more positive information about your company. Below, you will be able to find 5 tips that can ensure that your strategy will be a complete success!

1. Create a Powerful Presence

In order to counteract those negative comments, it is vital to build a powerfully positive presence of your own. One of the most effective ways to do this is by creating accounts on all of the most popular social media networks, such as Twitter, Facebook and Google+. LinkedIn and Pinterest are also among your options. Of course, just building the accounts on these sites isn’t going to be enough!

It is vital to begin interacting with your customers through these sites, as it will dramatically increase your reputation. By building powerful accounts, you may very well be able to outrank those negative comments that could potentially have a negative impact on your business. Your account will never be effective, unless you keep it active and updated regularly!

2 Create a Blog

A blog will undoubtedly be very time consuming, but it will also be very handy! Whether you’re trying to build up your personal reputation or want to rank your company’s name, a blog is vital! The blog can be tremendously helpful on several different fronts. First, it’ll allow you to drive new customers to your site, by ranking for different keywords. Also, it can be used in conjunction with your social media accounts to keep your customers updated with the latest on goings in your business.

Finally, the blog will rank, if you keep it updated and active. This can help to push those negative comments further down the list. Of course, a blog is a good place to respond to negative criticism, if necessary, but you shouldn’t rush to conclusions on that front.

3. Be Prepared To Make an Investment

When attempting to draft your online reputation management strategy, you should be prepared to make some large investments. Not only will this be on the expensive end of the spectrum, but also it can be quite time consuming! It is essential to remember the overall importance of this aspect and ensure that you make a sizeable investment that will actually prove to be fruitful!

4. Remain Realistic

Although you might work for hours and hours on your strategy, it is vital to remain realistic. Unfortunately, some negative feedback will likely never go away. If comments have been left on massively authoritative websites, your company will likely be dealing with these for many years. Instead of fretting over every minor detail, you should remain dedicated to the factors that you can change.

If negative comments cannot be removed, you should add your own positive comments elsewhere. Attempt to counteract the negatives with your own positives. If they cannot go away, the positive comments will eventually overwhelm them and make them irrelevant.

5. Setting Clear Objectives

Set clear and realistic objectives for your business. These stepping-stones should reflect on achieving a specific goal, so you will have a tool to determine, whether or not you are achieving your goals. Your objectives should focus on infrastructure development, community response, risk factors, and knowledge and skill development.

Some questions that you should ask yourself:

  • Are these objects and outcomes clear?
  • Is it plainly clear what needs to transpire?
  • What are we actually going to do and with whom?

If you have answered “yes” to all of these questions, then your objectives are surely concrete and well defined. Your next step will be to make sure that your objects are measurable. Again, you will be forced to ask yourself several questions to clarify your objectives.


You must remember that your competition is working diligently to achieve the same goals as you, but you must continue pushing forward to reach your maximum potential. Your online reputation management will reflect on your overall business. Remember no company will be able to survive, if they opt out on reputation management.

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