5 Social Networks & Apps Businesses are Getting Creative On (Other Than Facebook, Twitter, G+ & Pinterest)
Posted on June 10, 2014
Filed Under Brand Building, Content Marketing Strategy, General, Internet Marketing, Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Viral Marketing
In 2014, some 73% of online adults use a social networking site of some kind. Facebook remains the platform of choice but according to a study by Pew Research Center, a striking number of users are now also diversifying to other platforms with some 42% of online adults using multiple social networking sites simultaneously.
As a business, you want to be where your customers are. Facebook, Twitter and Google+ are obvious social networks you should be using to increase your business reach and impact but there are other popular social networks out there that you are neglecting and that can potentially do your business a lot of good.
For one, millions of people from all over the world use Tumblr every month to find, follow, and share information. Tumblr is the perfect social network empowering businesses to create content and get it in front of the audience they deserve. By all accounts, Tumblr gives you a means to create a brand identity you can be proud of and tell your story using any number of media including pictures, animation, text, music, video, and more.
– 125k new users sign up on Tumblr every day
– There are 140M blogs on Tumblr
– With 63B posts
All you have to do to tap into this traffic is sign up on the social networking site (a process that takes under 30 seconds) and you can create content and engage with the very active Tumblr community by being an authentic member. How you tell your story on Tumblr is entirely up to you. Tumblr also makes it super easy for businesses to syndicate content across the web and other networks.
Instagram is unlike any other platform. The single focus of this social network is captivating imagery and this gives brands an avenue for rich visual storytelling. How you tell the story of your brand is what makes you unique. Instagram, in turn, promises:
– An engaged community; Instagramers are passionate about the platform.
– A visual medium where captivating imagery takes the center stage
– And a beautiful and inspiring environment
– Instagram boasts 200M active monthly users
– With 65% of those users being outside the United States
– 60M photos are shared on the network everyday
– That generate 1.6B likes
Flickr is an online photo management and sharing application giving businesses an opportunity to tell their brand story to millions of people all over the world.
To get the most out of Flickr:
– Share interesting and original photos and videos
The one thing that you need to keep in mind when it comes to Flickr is that the social network is meant for photo sharing. Avoid using your account to directly sell things through product shots and promotional content.
Instead, upload fresh content, photos that that showcase your business’s personality. This will help you build a loyal community on the social network. To that end, behind-the-scenes photos of your products in the making are always better than being promotional.
– Maintain a transparent identity
Being open and trustworthy encourages people to interact with you. So go ahead and add a buddy icon. Fill out details on your profile and add meaningful titles and descriptions to your content.
Since Twitter unleashed Vine onto the world, many businesses have taken to it to reach potential customers and create a lasting impression within no more than seconds including UK-based online-only retailer ASOS, Toyota and Malibu Rum. Vine, the 6-second video app is a completely free marketing platform. Not only does it cater to people’s increasingly shrinking attention spans, it also provides a pathway for businesses to reach customers without, you know, scraping together over $3 million for a 30-second Super Bowl spot.
Business are telling their story in 6 seconds, Why can’t you? A lot can be said in 6 seconds. And people don’t even get distracted. They listen the whole time.
And finally, let’s talk about Vimeo.
See, if you’re interested in exposing your business to a huge audience then you want an active presence on video-hosting websites like YouTube and Vimeo. And while YouTube is the most popular video-hosting platform with an estimated of 450 million unique visitors a month, Vimeo is making its own mark out there.
Essentially, Vimeo bases its reputation on quality and customization. With a paid “Pro” account, your videos are much cleaner to view.
Vimeo also offers “complete customization” of its video player, which differs significantly from YouTube. The analytics package offered by the Vimeo Pro account is also something to watch out for. It is definitely superior to YouTube’s Insight application.