5 Compelling Reasons To Make Your Site Mobile Friendly
Maybe it is a matter of convenience, or in this age of zero patience, it could be a matter of instant gratification even, but the number of people turning to mobile devices to access the web has been steadily increasing. The increasing popularity of smartphones only underscores this emerging trend. Last year saw iPhone sales doubling while the worldwide sales of smartphones shot up by 24%, and by the end of 2011, they are expected to outsell PCs. So, you get the picture, we are smack in the middle of the smartphone boom, (in hindsight, this should have been foreseen the minute we learnt Google was venturing into the phone business). We will more than likely, see a paradigm shift of a kind in the way people access the web. As web-forecasters predicted earlier this year, mobile internet is inevitably taking center stage, and now is the time for you to remold your Internet marketing strategies to fit the mobile space.
If you don’t want to take my word for it, here are five compelling reasons to optimize and calibrate your site for mobile devices.
1. Mobile Search is for Mobile Sites – That’s right, when one searches from a mobile device, the query accesses a separate index maintained for mobile content. And mobile search being still in its infancy, the indices are relatively smaller, and what that means is, way lesser sites to compete with. So, optimizing your site and building a mobile presence will certainly help you rank high now, and in the future too when the indices get bigger and the competition grows fiercer. You’ll still have a better chance of ranking high, thanks to the authority you would’ve built over the years.
2. Think of your Customers – Non-mobile sites or ‘full’ sites, to put it bluntly, are a pain to access from mobile devices, and greatly hamper usability. Full sites are often rich, usually include flash and video content, and do not render correctly on a mobile platform. By not making available a mobile version of your site, you are deliberately providing poor user experience to customers who may access your site through mobiles, and thereby risking customer dissatisfaction. And dissatisfied customers mean only one thing – lost sales leads.
3. Targeting The Mobile Demographic – The number of mobile web users is expected to hit the one billion mark by the end of 2010, factor in the burgeoning smartphone market and one can easily envision mobile web usage reaching an unprecedented high in the next few years. If you don’t optimize your site and target this mobile demographic now, you’ll be wasting a great opportunity to tap into a mother lode of traffic.
4. High Click Through Rates – Various studies conducted over the last few years have revealed that when compared with online ads, mobile ads have better click through rates – mobile CTR fall between 5% and 15% while online CTR average at 2%. The mobile space is inarguably the new frontier in internet marketing and offers you a great opportunity to take your search marketing efforts to a new level.
5. Target The Mobile Junkie – You are sure to have seen them, those people who can’t bear to be separated from their Blackberrys, PDAs or iPhones even for a minute – ‘the mobile junkies’ – they spend more time using their mobile devices than they do with their PCs. They prefer to access the net via their mobiles, are upwardly mobile urbanites not averse to spending money, and as several studies reveal, targeting them through any other media will be a waste of time. If you don’t build a mobile presence and calibrate your marketing efforts accordingly, you’ll miss the only way to reach a demographic with high spending power. And what a shame that will be.
Pretty compelling, aren’t they? That’s what I thought. The mobile marketing space, to put it mildly, is growing at an exponential rate, and doesn’t show any sign of slowing down. So, if you are in anyway involved in Internet Marketing, you should stop ignoring the mobile space (like, right now!). Expend a little effort and create a mobile presence for your site, you and your site will be the gainer at the end of it.