A 4-Step Strategy to Improve Your Facebook Engagement

Posted on October 23, 2014 
Filed Under Content Marketing Strategy, Facebook, General, Internet Marketing, Marketing

, Social Media, Social Media Marketing
Social Media Marketing
, Social Networking, Traffic Building

Do you ever wonder why some posts on Facebook go viral while others barely collect a dozen likes?

It’s not about luck if that’s what you’re thinking! A Facebook post going viral has little to do with luck and everything to do with what you post, when you post it and the words you use to send out your social message. For example, Facebook users are known to share content relating to certain topics more than others including posts about positivity, technology and health. And if you use certain words like “Facebook”, “Why” and “How” in your title, the corresponding post tends to get more likes and shares.


Image courtesy mashable.com

So with these considerations in mind, how can you maximize your overall user engagement on Facebook?

What you Need to Know about Facebook Engagement?

Worldwide, Facebook has over 1.5 billion users. Of those, 699 million people log on Facebook everyday with the average user spending 15 hours 33 minutes on the social network every month. In total, the traffic to Facebook every month amounts to 700 billion minutes.

To tap into that traffic, certain skills, stats and tips are more useful than others.

  • Posts with 80 characters or less get more interaction
  • The use of emoticons in posts increases comments
  • Question posts get 100% more engagement comments wise
  • Quotes collect 26% more likes and 19% more shares than “normal” posts


  • Posts published on Thursday and Friday receive 18% more engagement. This number increases to 32% on weekends. The best time to post on Facebook is 1 p.m. or 3 p.m. to get the most shares and clicks
  • Contents relating to some topics get more engagement than others. The top 5 topics include sex, positivity, learning, technology & social media and food & drink in that order
  • 80% of U.S social media users prefer Facebook to the other social networks as their preferred way to connect with their favorite brands.

A 4-step Process to Increase your Facebook Engagement

1. Use the Right Social Media Tools to Inform Your Marketing Strategy

With tools like Mondovo, Hootsuite and SocialMention, you can build a brand that resonates with people. Think about it. Do you know if your social media efforts are paying off? With the right tools, you can narrow down on the social channels that are sending you the most traffic. You can listen to your audience and join relevant conversations. If you can identify your best content and most engaging posts, you can create more of what your audience wants from you.

2. Think Visual

When it comes to social media, visual content including images and graphics have serious benefits. Whether you choose to share some behind-the-scenes photos of your products, an infographic created with Piktochart or you ask your fans and followers to add a caption to an image, visual content tends to receive a lot more interaction on Facebook than blocks of text.

3. Think Games, Contests and Giveaways

Social media contests and service-based giveaways are powerful tactics for boosting the user engagement on your Facebook page. Here is the deal: It’s human nature to appreciate prizes of recognition. For example, if you ask people to fill out a form or to share a post and in return they have a fighting chance to win a REAL free product or a subscription package from your brand, chances are, they’ll do it. Besides contests and giveaways, you can also use games like Mad Libs and Hangman to create a buzz around your Facebook profile.

4. Connect with the Right Influencers

The key to a good level of engagement on Facebook is to post great content. There is no other option. The more people engage with your posts via likes, comments and shares, the more you’ll appear in their feeds; It’s a positive-feedback system.

One way to go about creating an unending stream of fresh and interesting content is to listen to what people are saying and aligning your social messages with viral content trending within your industry. The other way to generate content that’s bound to be interesting to your readers is to partner up with other brands within your industry that cater to the same demographics. Being a guest blogger can be a major assist for effective social networking. For one, through guest posts, you get something of value to share with your fans and followers. Secondly, you get to tap into the audience of the other brands.

Collaborating with other industry influencers for traffic sharing increases brand awareness. It also connects you to industry leaders and can establish you as an authority figure in your niche.

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