3 Strategies To Acquiring More Customers Via Social Media
The reason posts about social media are flooding the blog-o-sphere is that it really is a really useful medium of advertising and marketing.
Businesses now have the ability to target prospects based on their demographics and even their interests! While this sounds exciting, many people haven’t had much success with this type of marketing. This is because something, somewhere, went wrong.
This post will hopefully save you the frustration and losses, and will provide you with a “shortcut to social media marketing success”.
But before that, let’s have a look at a few benefits of social marketing (in the hope of getting you to hop on the wagon, in case you are still on the fence).
- Increased social signals that result in better SEO rankings
- Increased brand recognition
- Lead generation
- Increased loyalty
- Getting new customers
- Increase traffic
- Lower marketing costs
Convinced? Cool! Let’s get into the actual strategies!
Strategy #1: Piggybacking
Before you start piggybacking on others, make sure that you leverage the use of your own assets and resources first.
Do you have an email list? Then email all your subscribers and tell them to “Like” your new Facebook page. Maybe you can throw in a small bribe to encourage them (a free download of one of your low-cost products for a limited time?).
Do you have a blog? Have a link above and below every post asking your readers to “Follow” you on Twitter for updates.
Once you have that covered, you can move to forming partnerships with other people, or, finding people who will promote your products and brand to their followers or fans. How? By giving them something of value in exchange. It could be an offer that only their followers can take advantage of (a major discount or a give away of your products).
Strategy #2: Advertising
Contrary to popular belief, social media marketing is not meant to be an “Advertising Terminator”
In fact, advertising can be done within social media, and if you have some funds to invest, it is a great way to get more “Likes” and “Followers”. It only costs a few pennies for a targeted click (social ads are still relatively new), so get on that wagon before this aspect of social changes!
However, ads on social media are not famous for being the best converting ones. So, it might be a good idea to (again) bribe the ad viewers to get them on your page. Provide them with an incentive (free stuff), and increase your CTR.
Advertising doesn’t need to be limited to the online world. You may very well expand your reach by having “Like Us at Facebook.com/YourBusiness” ads in offline prints or at local places (restaurant, bars, etc.).
Strategy #3: Content-driven Marketing
Ah! Content marketing…Probably the one type of marketing that gives you the most bang for your buck.
Useful content distributed for free can do a lot for your business. It increases your perceived authority, helps generate links and creates engagement and interaction on your social pages.
Plus, the same piece of content can serve multiple purposes. One article can be turned into a blog post; then into a chapter of an ebook; then into a podcast; then into a screencast involving a PowerPoint presentation; then into a video post on your business page!
However, it’s not something that can be decided and done in one day. Content marketing requires thorough planning, brainstorming, writing and publishing. While it does have its benefits, it does take a bit of initial effort and organization.
Pop the “it’s free” bubble
A lot of so-called ‘experts’ emphasize “free” as part of the benefits of social media marketing. I will be blunt. They’re wrong. Dead wrong.
Forming partnerships requires time and sometimes an investment; advertising as well; and content marketing sure does too!
Social media marketing is real marketing. It is not a ‘magic pill’. It’s here for real businesses to use to obtain more customers. But for it to give something to you, you have to put something in first; that’s how all forms of marketing work!
A few words about loopholes
Forget about trying to game the system with fake “Likes” and “Tweets” (purchased or by using software). Gaming the system hasn’t worked with PPC and SEO, and the social networks are definitely cracking down on these; so if anyone is selling a “loophole”, do not buy into that.
Instead, focus on the 3 strategies discussed above, and everything should be fine with your social media marketing.