In general, producing and publishing quality content is a valuable practice for marketers but it comes with its fair share of challenges and problem areas. You see, in reality, content marketing is so much more than publishing a few blog posts every week.
As a result, it demands commitment in terms of time and resources and you may also come across several obstacles and roadblocks. Some are obvious and easy enough to deal with. Others may require an in-depth diagnosis to find a cure. Let’s look at 5 such content marketing issues.
1. No Objectives
Content marketing is like any other marketing strategy; it requires planning. Before you produce and publish content, you need to know why you are doing so because your strategy will be informed by it. For example, are you creating content to close sales more quickly or are you creating content to influence your industry and ergo inspire recognition and respect? Maybe you’re thinking about customer support! By the way, who are your main customers?
In short, no matter what your reason is for hopping onto the content marketing bandwagon, you need to have clear objectives and a strategy.