When it comes to running a social media campaign, many brands and businesses assume that the campaign starts when they send out their first Tweet and it ends when they send out their last one. It’s not that easy! Social media marketing is not as simple as posting a few times on Facebook, Twitter and Google+ and the traffic will pour in.
So if your social media campaigns are failing, it’s probably because there is a fundamental problem with the way you are approaching your campaigns. For example, maybe you didn’t:
1. Identify your Target Audience.
Whether you’re promoting a hair product for balding men or you are planning a nationwide movement to transform the way aid is provided to Africa, you need to identify your target audience to speak their language. Read more
As a marketer, you may find yourself struggling when it comes to generating an unending stream of engaging social media content that gets read. Social media is one of the best sources of traffic for a blog but the competition for audience attention is fierce. This explains why a lot of businesses struggle to get a hold on social media. Social media marketing is not as easy as sharing every blog post you write on Facebook, Twitter and Google+. It requires quite a bit more effort than that starting with knowing the best social networks for promoting your business or blog and how to create interesting, unique and engaging posts for each of your chosen social media outlets.
How to Create Engaging Content to Get the Most out of Your Social Media Marketing Efforts
1. Identify the Social Networks that Your Target Reader Prefers
Over the last few years, there has been an undeniable explosion in the popularity of social media networks. Whether you’re running a small, local business or heading a global operation, your customers are online. It’s just a matter of determining where to focus your social media energy. Correspondingly your strategies and tactics to ensure your content is seen and to stand out from the crowd will vary. The key to success is to be remarkable, interesting and add value.
For example, if you use YouTube for video advertising, to make sure you deliver your message to the right people at the right time, each video you upload should include the following elements:
- A title that gets people to click and watch your video
- A custom thumbnail that looks great
- A description that uses keywords and includes links to your site
- Calls to action to increase likes, comments and subscriptions
- Tags to help your video rank better in YouTube search
There are best practices for creating engaging social media content for all social media sites and platforms out there. Read more