When Facebook was conceptualized in 2004 as a social network aimed at connecting college students, who knew a decade later it will become the most widely used social network, connecting not only people but also bridging the gap between brands and businesses and their customers? Today, Facebook has 1.49 billion monthly active users.
The pitfall here is that as more and more people and brands jump onto the social network, the noise level for individual users increases. For businesses, this means that they need to be remarkable and interesting to stand out from the crowd and improve the organic reach for their Facebook Pages. What does that mean exactly?
By definition, the organic reach of your Facebook Page refers to how many people you can reach for free by simply posting to your Page. Recently, brands and businesses alike have been expressing concern over the declining organic reach for their Facebook Pages. The reason for this is two-fold.
1. Firstly, Facebook is one of the most popular social networks for promoting blogs and businesses with 18,000,000+ business pages! As more and more content is published to the social media outlet, content is published faster than it is consumed. Consequently, competition to appear in people’s News Feed is fierce.
2. Secondly, News Feed works in such a way that rather than showing people all possible content, it sifts through the potential stories and deliver those most relevant to each person based on previous engagement with content from specific businesses.
But make no mistake: Organic content still has value on Facebook. It’s just a matter of increasing your organic reach on the social network by providing high-quality, high-performing and interesting content on your Page. Read more
Founded in 2006, Twitter is an online social networking service that has revolutionized the way people access real-time updates about the things that they care about. Twitter is a very energetic platform and the users have passionate conversations and share interesting content- everything in 140-character bite-size messages. For businesses, this is the value of Twitter. The nature of the social media network makes it a great channel for businesses to build relationships and generate advocates. The key to success is to provide enough value to keep your users engaged.
To help you generate more Re-Tweets as well as clicks, replies and favorites, some of the best strategies, tactics and practices include:
1. Tweet at the Right Time
If you’re using Twitter to send out updates about your business, timing matters. According to research on ideal timing for Twitter, for maximum Re-Tweets, tweet between noon and 2 p.m. on a Friday.
2. Consider Tweet Length
Did you know that the length of a tweet can affect the number of people who engage with it? According to the social media marketing and analytics company- Track Social, this is indeed the case. For maximum Re-Tweets, the optimum tweet length is between 71 and 100 characters.
3. Tweet Links & Use Hashtags Wisely
According to an infographic on Quick Sprout, tweets that contain links have a higher Re-Tweet rate. Similarly, hashtags, which are a great way to increase your overall social media traffic, also play a role in how much engagement your tweet gets. For more Re-Tweets, tweet using popular hashtags. 1-2 hashtags is optimal. 40% of tweets with hashtags get Re-Tweets. Read more
Whether your current sentiment towards social media leans more towards enthusiasm or trepidation, there is no denying that the number and popularity of social media sites has grown exponentially over the last several years. It is now one of the primary ways people communicate and interact online and this shift in web consumerism has great significance for businesses. After all, Facebook has over 1.44 billion monthly active users while Twitter has 236 million monthly active users.
If Facebook were a country, it would be the world’s third largest right behind China and India. Whether you run a small, local business or head a global enterprise-level operation, your customers are online and if you are not interacting with them on the social media networks, your competitors are.
In effect, social media gives you the opportunity to add value and even delight your customers. The key to success is using the right tools to pull site data and consumer data to help you focus your marketing efforts. And when it comes to social media, if knowing what kinds of content to publish and share is important, how you share and publish your content is equally (if not more) important. The challenge here is that there is no best practice set in stone. Your best posting time and frequency will depend, to a large extent, on your audience and their appetite for what you have to say.
However, like with most things when it comes to online marketing, some research has been conducted to determine the best times to post on the social media sites including Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest among others. The findings from these researches can act as a general guideline in your efforts.
As you probably already know, everything you post on Facebook is content. If you want every piece of content to be an opportunity for increased engagement, when and how you post it matters. In particular, you need to investigate and assess what time of day your fans are most active. According to research, the best times to post on Facebook are as follows:
The best days to post are Thursday and Friday. According to Buddy Media, “the less people want to be at work, the more they are on Facebook”.
The best time to post on Facebook is early afternoon. Furthermore, posts published at 1 p.m. get the most shares; Posts published at 3 p.m. get the most clicks.