In the world of online marketing, there are, give or take, five common business objectives:
1. Selling products and/or services
2. Collecting user information to later connect with potential leads
3. Encouraging frequent visits and engagement
4. Driving awareness and loyalty
5. Reaching customers at the very moment that they are searching for the things you offer on the search engines
To help them take the guesswork out of their marketing, businesses use a number of analytics software so they can reach relevant customers to grow sales and increase their bottom line.
In effect, analytics and data gives us access to all sorts of insights into what our customers want from our business so we can derive actionable takeaways. But here is the thing: Don’t you wish sometimes that you could get these information straight from your customers without all the tracking, measuring and analysis?
This is the value of customer feedback!
Successfully using customer feedback is a must for any business looking to provide users with what they need. It also informs your marketing efforts and can, down the line, influence your product roadmap. Some ways businesses collect customer feedback include social listening, comment boxes, direct outreach via exploratory interviews, surveys, emails and usability tests.
Another way to gather user feedback, if you’re using WordPress, is to use a good plugin. In this post, we’ll talk about six plugins that you can use to facilitate your interaction with your customers and learn what you are doing right and what could be improved.
If you want to know what your visitors think of your business and/or ecommerce website and reveal any weaknesses that your analytics software is not catching, Total Feedback offers a complete suite of features to gather feedback from your website visitors. It helps you create an unlimited number of unobstructive polls and viewing poll analytics so you can increase conversions and make smart decisions based on real visitor input. Read more
By now, we’ve all heard how valuable (or even essential) social media can be for brands and businesses to interact with customers, engage with a community of people and build relationships with their customers beyond those that happen during normal transactions. These relationships in turn increase both customer loyalty and retention and increase your returns.
The key is to decide where to focus your social media energy. After all, not all social media sites and platforms are created equal so which social media channel makes the most sense for your efforts will differ for each and every business.
One network that has been consistently helping businesses to drive awareness, shape perception, develop relationships and turn their target prospects into leads and customers is LinkedIn. It is the world’s largest professional social network that connects colleagues, businesses and current/potential employees, all the while enabling community development and content sharing.
Available in 24 languages and with more than 364 million members, LinkedIn is a robust network to build authority and establish thought leadership with nearly three times the conversion rate of Facebook or Twitter.
Why Build a Presence for your Business on LinkedIn
1. LinkedIn operates the world’s largest professional network with over 364 million registered users.
2. Two new members are added to LinkedIn every second.
3. The network is a gateway to top results in Google.
4. LinkedIn promotes personal branding. It also, like Google+, lends credibility to brands and businesses.
5. LinkedIn is a trusted platform.
6. It is a robust network for community development and content sharing.
6 ways to Optimize your Content Marketing on LinkedIn to Build Your Brand and Boost Quality Leads
1. Deliver the right content, at the right time, to the right people
Last year, LinkedIn opened up their publishing platform to all members empowering users to post original content, which becomes part of their profile. The challenge is to optimize your content to increase your business reach and impact. For example, if you want to increase engagement on LinkedIn:
– Focus on when to post. The best time is in the morning, Monday through Friday.
– Focus on post frequency. Statistically speaking, 20 status updates a month can help you reach 60% of your unique audience monthly.
– Focus on what to post. LinkedIn members are interested in things like industry insights and new products/services.
– Focus on content type. Increase your LinkedIn engagement by including a link with your post, using strong images, making your headlines clear and compelling and linking to relevant videos. Read more