As it stands now, YouTube has over 1 billion users.
- Everyday people spend hundreds of millions of hours on YouTube
- Every year, the number of hours people spend on the website increases by 50%
- Every minute, 300 hours of video are uploaded on YouTube
- The video-sharing website is available in 61 different languages and localized in 75 countries
With stats like these, it makes sense why many businesses and marketers are jumping on the YouTube bandwagon in an attempt to harness some of the benefits of having a presence on a platform, which is as much a community site as a search engine. And while each channel on YouTube has its own approach to publishing, some of the most important actions when uploading a video on the website can be grouped into a simple checklist.
After all, making a video and uploading it to YouTube is only half the battle. The real challenge lies in optimizing the content and engaging with the community to make sure your video reaches the widest audience possible.
The checklist to upload a video on YouTube and successfully promote it is as follows:
This includes proper formatting, writing the metadata and creating an eye-catching and more importantly, a high-resolution thumbnail.
Any video you upload on YouTube should be properly annotated with a subscribe button, community CTAs and/or links to related content. Consider adding the video to a relevant playlist.
3. Engage & Outreach
To increase the reach and impact of your content, post it on Google+. You can also reach out to relevant blogs and/or online communities or you can engage with people in the comments section of social media sites and other online spaces.
Optimizing and Promoting a Video for Maximum Reach & Impact
So you created a video that’s creative, insightful and spot-on in terms of what your YouTube audience wants. Now what? The inclination is to sit back with some popcorn and watch the view count rise. If you do that, you will end up sorely disappointed because creating a great video is only half the battle. YouTube is home to a ton of great content. To really get your video out there, you need to optimize it. To that end:
Take a second and imagine that you are in front of your target audience. You have a very short span of time to keep their attention. This is a situation similar to speed dating, except that you have to send your message to everyone at once and try to win as many people as possible on your side, because right after you are done, your main competitor will try to attract them.
From the moment visitors land on your website, they are found in a similar situation and that’s why you will hear many internet marketing experts repeating the words of Bill Gates – Content is King. However, the creation of content that will attract exactly the groups of people who need to view those messages has never been more demanding.
Competition is forcing content creators to come up with new stuff all the time. This means that in order to run a successful website you have to come up with some great blog ideas and content. A brief search on the Internet can make you feel like all the ideas in every possible industry has been exploited…but that’s not true!
The reasoning behind this conclusion is simple – there are still many question-and-answer websites that are very popular. People have questions and they can’t find answers in the articles found on the Internet.
A good example is Quora. Quora is actually an online collection of user created questions and answers that can be edited and organized by each user. Their main goal is to become the best possible source for anyone who has an issue or question and that each question becomes a collection of the best answers to that question. The users themselves vote for the best answer and in this way they rank the best answers.
Using Quora to Generate Blog Ideas & Content
Thanks to the system used by Quora you can easily find hot topics. The questions that have many answers are usually ranked higher and they are also ranked by the views. What makes Quora different from other similar services is the fact that people are looking for some specific answers that can usually be answered by experts, scientists and people who have a lot of experience in those fields.
1. Since the questions are grouped by areas, you should focus on the questions related to your niche. You will find many interesting questions and even more interesting answers that should be enough to construct a skeleton for your blog post or simply give you an idea for a topic that you can develop. You can use the questions to generate headlines, but you should never copy/paste those questions or the answers because this is bad for SEO.
Everyone knows the deal when it comes to the critical role content plays in inbound marketing. You need content to:
- Drive sales without resorting to hard-sell tactics
- Build trust and authority among your buyers
- Build a loyal community around your brand and
- Become recognized as a thought leader in a specific industry
The challenges marketers face in regard to producing quality content are numerous. In particular, it’s easier said than done to produce enough content and to produce content that’s interesting and valuable enough to get read. But some of us do our due diligence and devote time, resources and energy to create unique and engaging content.
And it pays to do so because if you get the hang of creating content that sparks discussion, goes viral and drives business, you’ve essentially ticked all the boxes when it comes to the aforementioned goals and benefits of producing and publishing content.
But the web does not only consist of honest people. Instead of investing the time and energy it takes to create good content that people would want to consume, some opt for the easy way out, which is, stealing. That simple! They steal your content and use it to grow their business. After all, your content sits in plain sight on your website. In truth, at any moment, anyone in the world, with just a few keystrokes namely CTRL + C and CTRL + V, can steal your content and paste it onto their own website, sometimes verbatim, claiming it as their own.
Plagiarism is today a serious plague on the web and one that should not be taken lightly. But how can you protect your website against theft?
We’ve got some ideas!
What Copyscape Recommends
According to Copyscape, if you want to fight and prevent plagiarism, there are three things you can do.
- You can use a plagiarism warning banner on your website to deter content thieves from stealing your work
- You can assert ownership over your work by using copyright notices on each page
- You can use Copysentry to automatically monitor copies of your work over the web
What DMCA Recommends
In addition to Copyscape, DMCA also recommends certain steps to fight plagiarism and to prevent your content from becoming easy targets. To protect your website against content theft:
- Consider naming, dating and titling all the content you publish on your website within the code itself
- Place a DMCA Protection Badge on website pages. This extra layer of protection can go a long way in deterring thefts and safeguarding your rights against plagiarists
- And finally, to protect the non-written content on your website, watermark your graphics, images and photos. For this purpose, DMCA’s watermarking service is very practical