As a content creator, it can happen that you find it difficult to get your message across. Sometimes you think you did a great job with a piece of content but then to your utter dismay, your readers just don’t get it.
So what’s the deal? Why are your readers not responding to your content like they should?
The explanation is simple: Sharing valuable information is good, but it may not be good enough. You may have a lot of expertise when it comes to your line of work but the task is to create your content in a way that it resonates with your audience. This particular task is much easier said than done. It is a trait very difficult to master.
But you got to do what you got to do, right? After all, you can create valuable content day in day out for as long as you live, but unless the content stimulates your reader’s fancy in some way, it’s not going to get shared, forwarded or linked to or do your business any good. Making your content more impactful is what is going to make people read what your message in its entirety and drive conversions.
So you know what you have to do to connect with your readers. The more important question now is how do you do it? How do you create content that resonates with your readers?
1. Understand Your Audience
To create content that resonates with your audience, you first need to know who your readers are. These are, after all, the people you want to convert into buying customers. Research and compile your reader personas. To do this, you can use an online template or you can independently ask the right people the right questions to the get the information you want. You could also look at this article which walks you through the process of creating reader personas.
2. Deliver Your Message in the Right Format
It’s one thing having an expertise in a certain market and another getting your point across to an audience. You know how sometimes you find yourself debating whether you want a certain book on your tablet or in paperback form so you can actually flip through the pages as you go. That’s exactly the kind of mental debate you should have when you consider the best way to market your content. You need to think: What’s the best way to get a particular message across? In what format will the message have the most impact? Content can be presented in the form of a blog post, an infographic, a video, a checklist or even a comprehensive user manual.
As a business owner, participating on online forums is a great way to spread the word about your business. Forums are packed with prospective customers and insightful information that can potentially bring growth and breathe life into your website and business.
It is especially helpful for people who are still unsure about what areas of their business to focus on and what products and services are worth offering online. It’s a place where people freely post their views, ask questions, answer them and share ideas.
So for online business owners just starting out, what exactly are forums and how can they help you with your business reach and impact?
Basically, a forum is any online community that allows people to have open discussions about any number of topics. Forums, also commonly called bulletin boards, discussion areas or message boards, can be used to:
- Post questions and subsequently get insightful answers
- Establish yourself as a leading field expert when you reply posted questions and share your expert opinion
- Drive your business reach
Online forums come in various forms but at the core, they are all based on the same basic principle: to provide an area for free discussion and interaction between forum members. By participating in the online forums related to your market, you can:
- Establish meaningful connections with other industry experts and people in general
- Learn about new marketing techniques and industry trends
- Share your marketing message in a low-pressure way
Every single day, new forums are created. Already there are thousands of them out there, many of which may be directly related to your line of business. Find a forum that’s relevant to you with members in your target market. For the first few days, just observe how things are done. Get a feel of the forum and how the moderators operate. It should give you a pretty good idea of the amount of traffic the forum receives and how you should best represent your business. After you feel comfortable enough, get participating!
The Top 5 Ways Online Forums can Help Your Business Growth
1. Excellent Online Exposure
If you become an active member of a forum, you will find that forums are excellent for spreading word-of-mouth whether it’s about your business or a new product you are launching. It is a very effective and easy way to drive targeted traffic. Note that any forum worth investing your time into is very likely heavily moderated. If you come across as being too promotional or a spammer, you will most likely get banned. The primary purpose of a forum is to allow people who share something in common to connect. Follow the rules and keep your nose clean!
2. Relevant Traffic
As mentioned above, online forums are pretty effective tools for driving targeted traffic to your site or blog. This not only increases your business reach but also its impact. To keep the traffic targeted, make sure you focus on forums relevant to your line of work. There is a forum on almost every niche.