If you’ve been working on your social media for some time but haven’t gotten the results you’re looking for, don’t fret. Chances are you’re making one of these seven common mistakes.
Social media isn’t a lever you pull that instantly generates leads. Instead, it’s more of a gradual dial that you need to turn up slowly, over time. Any mistake in the process could lead to your leads drying up.
These are seven of the most common mistakes people make in social media. Fix them and your leads will start flowing in.
1. You’re in the Wrong Social Media
No matter how well you’re executing your social media plan, if you’re in the wrong type of media, your message isn’t going to be heard.
If you’re regularly publishing on Facebook and Twitter but you’re primarily targeting CEOs who only spend time on LinkedIn, then your strategy really isn’t going to work.
Figure out where your market spends their time. Then create a strong presence in those social media networks.
2. Not Putting Likes and Shares on Your Website
Inspite all that social media has going for it, one thing it’s not great at is getting initial traffic. It’s great for following up with readers and it’s great for putting out viral content. But the best way to get people into your social media funnel is still your own website.
Make sure that you have the like buttons, share buttons, tweet buttons and follow buttons embedded on your website to generate healthy social media leads.
3. Not Making the Most of Captured Attention
When someone on social media comes to your page, you have something that’s extremely rare: Your customer’s attention.
Don’t waste it. Make sure that every inch of your social media real estate is filled with value adding, brand building material.
For example, if you have a Facebook page, make sure that you have everything filled out: make sure you have company information, website details, photos, etc all uploaded to your page.
4. Not Adding Value Through Content
Marketers who treat social media as just a platform to push advertising are missing the boat. Not only won’t they get buyers, but they’ll alienate their platform.
However, even marketers who don’t make that mistake still often don’t provide enough value. Giving updates about your company for example doesn’t count as adding value to your customers’ lives.
In order for your social media lead generation initiatives to really take off, it has to really make your customers’ lives better. You need to solve problems for your customers. You need to provide valuable content that your customers will be glad you shared.
Even if you run a top notch business, negative customer reviews are going to happen. Though you can and should do everything you can to prevent negative customer reviews, it’s still important to have a plan in place for how to deal with negative reviews if and when they come up.
Here are five tips to help you deal with this kind of negative customer-sourced publicity.
1. Never Ignore It
Perhaps the worst thing you could do when it comes to negative publicity is ignore it and hope that it disappears on its own. It simply doesn’t. In fact, if anything, it will get worse and worse until you handle the situation.
Assume that any piece of negative review online is an urgent action that needs attention.
2. Respond Quickly
If you respond fast, you’ll be able to keep the fire to a minimum. You’ll also send the message to your consumers that you care and that you’re paying enough attention to catch problems before they become too big.
To illustrate the point with a counter-example, take a look at United Airline’s “United Breaks Guitars” colossal blunder. When a customer who was a musician witnessed seeing his guitar thrown by United Airlines employees and found this guitar broken afterwards, he complained. United refused to pay for the damages.
He wrote a song about it and posted it on YouTube. United Airlines didn’t respond until hundreds of thousands of people already saw the video. Today, the video has over 11 million views. Watch the video here.
If United Airlines had addressed the issue either on the spot or when it became clear that the customer was going to make an issue out of it, they would have saved the company millions of dollars in bad publicity.
Sports fans are one of the most rabid and passionate groups on the planet. For zero monetary gain, they’ll follow every move of their favourite sports team, know the details of every player, memorize the scores of every game and just generally put their heart and soul into the game.
Marketing to these fans involves understanding and using a different kind of psychology. Fans can be unforgiving of marketers who don’t speak their language. Speak to them in the right way however and you’ll have earned yourself the most loyal followers in the world.
Here are five tips for marketing to sports fans on Facebook.
1. Host a Discussion
Sports fans love to talk. They love sharing notes about their teams, reliving highlights from the last game, bashing on opponents and even just plain chatter. They love sports and they love talking about sports.
Not everyone can make it to an in person sports game. Sports lovers want to feel like they’re part of the game experience, even if they’re not there. Hosting live discussions allows them to talk about the action as its happening even if they couldn’t make it to the game itself.
2. Talk About it All Week
One big mistake marketers make is only marketing to sports fan when there’s a game on. However, sports fans are sports fans 24/7 – They want to talk about it all day, all night, whenever they can.
Before a game, there’s the leadup. They can talk about the players, the matchup, who they think will win, trash talk the opponent, get excited, etc.
After the game, they can discuss what happened and celebrate or commiserate the results.
Don’t just market to them during game time. Market to them all week. Every day.
The world of social media is littered with tombstones of has-been social networks. First it was Friendster, the network that just couldn’t handle the traffic and crashed. Then it was MySpace, the network that dazzled and beguiled, until it was overtaken by Facebook and reduced to a primarily music-centered site.
By the wayside of course are dozens of other smaller networks. You’ve got Orkut, which started out as a national project and was quickly waysided to Brazil. You’ve got Ning, which allowed you to start your own social network. Then you’ve got networks that focused around specific topics, like Flickr, which focused around image sharing.
Each social media network had its own rise to fame and subsequent fade into oblivion. Is Google+ headed for the same direction?
Google+ is Different – Or Is It?
Google+’s launch was a spectacular event in social media history. It quickly got its first 5 million users, then ten million, then twenty million. By many accounts, it was the fastest growing social media network in history.
But then the growth started to taper off. Today, though there’s still a lot of buzz about this social network, it’s no longer in the limelight.
Many people believe that Google missed their chance by keeping the exclusivity window too long. There was a point in time where a lot of people wanted to get into Google+, but couldn’t because of a lack of invites. If Google had opened their doors then, they might have gotten a lot more users.
Instead, they kept the doors closed. Because the doors were closed, a lot of people simply lost interest. After they lost a lot of steam, Google+ finally opened to the public, with much less fanfare.