Social Media Marketing (SMM) a tool for getting across the right information to your target audience through social networking sites like Facebook and Twitter, has truly arrived and is here to stay. Top search engines worldwide, like Google and Bing have already begun crawling for data from such social networking sites and are even using them for the final search ranking.
This was recently witnessed by the website SEOmoz.com, which not only got a huge surge in traffic after one of its posts “Beginner’s Guide to SEO” was tweeted by Smashing Magazine and then retweeted by followers, but it also reached among the top results (No. 2 in the 1st page as of today) in the Google search for the unusual term “beginner’s guide”. While the initial surge subsided after the first few days, the page nonetheless continues getting consistent traffic weeks after the initial tweet by a figure of authority such as Smashing Magazine.
The more number of times a particular page gets linked through the “Share” feature for various social websites, the higher the chances of a better search ranking. In fact, for the search engine Bing, the higher the number of “followers” or “friends” for a particular account or website on a social media site, the easier it is for the website to achieve a higher search ranking.
It is clear then that the importance of social media websites like Facebook and Twitter can no longer be ignored. SMO thus has to be a crucial component of your Search Engine Optimization (SEO) strategy. Let’s take a look at how you can optimize your activities on websites like Facebook and Twitter to get the best search ranking.
• Stay Active
Having a presence on social media alone is not enough. You need to add meat to the bone of your online presence. This can only be done by staying active consistently, by posting or tweeting content, relevant images, and informative videos. You can also supplement this activity and stay active without too much effort by responding to comments, commenting on other relevant posts and pages, using the “Like” feature on Facebook, and retweeting. By investing a few minutes every day (as opposed to being online only once in a while) you can see really good, long-term results.
• Yes, Content Is Still the King
For an optimal search engine optimization strategy, content is still king. Ensure the content you publish is good quality content. While posting often is good, ensure you don’t lose grip on the type and relevance of your content. If the content is interesting and informative, the hits will appear. For example, the Travel Channel has managed to make the most of their Facebook profile by asking readers who enrol as “Fans” to share their Facebook-related travel stories. Needless to say, the content is interesting, unique, and highly relevant to the readers themselves.
You also need to ensure your content is free from plagiarism, is 100% original, and does not violate any copyright laws. In addition, your posts need to reflect an optimal density of keywords related to your business for search engines to take note of your website. Make sure your tweets or posts consistently talk about your business and do not lose focus, subject-wise. Examples of the type of content you post could be updates from your business, changes on your website, offers, deals etc. This will increase your brand value as well.