10 Twitter Best Practices to Get More Re-Tweets
Founded in 2006, Twitter is an online social networking service that has revolutionized the way people access real-time updates about the things that they care about. Twitter is a very energetic platform and the users have passionate conversations and share interesting content- everything in 140-character bite-size messages. For businesses, this is the value of Twitter. The nature of the social media network makes it a great channel for businesses to build relationships and generate advocates. The key to success is to provide enough value to keep your users engaged.
To help you generate more Re-Tweets as well as clicks, replies and favorites, some of the best strategies, tactics and practices include:
1. Tweet at the Right Time
If you’re using Twitter to send out updates about your business, timing matters. According to research on ideal timing for Twitter, for maximum Re-Tweets, tweet between noon and 2 p.m. on a Friday.
2. Consider Tweet Length
Did you know that the length of a tweet can affect the number of people who engage with it? According to the social media marketing and analytics company- Track Social, this is indeed the case. For maximum Re-Tweets, the optimum tweet length is between 71 and 100 characters.
3. Tweet Links & Use Hashtags Wisely
According to an infographic on Quick Sprout, tweets that contain links have a higher Re-Tweet rate. Similarly, hashtags, which are a great way to increase your overall social media traffic, also play a role in how much engagement your tweet gets. For more Re-Tweets, tweet using popular hashtags. 1-2 hashtags is optimal. 40% of tweets with hashtags get Re-Tweets.
4. Know What’s Trending
Perhaps one of the easiest ways to get more Re-Tweets is to tweet about trends including industry, seasonal and cultural events. This is an absolutely brilliant strategy to capitalize on the real-time nature of Twitter. In fact, according to HubSpot’s Science of Retweets research, about 80% of Re-Tweeted content is about news.
5. Be Conversational
Equally important, Twitter users enjoy passionate conversations. So to keep your followers engaged, be conversational. There is nothing worse than boring tweets. Tweets also tend to generate more Re-Tweets when the content is interesting and/or humorous. How you craft your business updates on Twitter is a great way to share your business’ unique personality with your followers and prospective customers.
6. Say New Things; Stop Talking about Yourself
According to Dan Zarrella of HubSpot, some types of content get more Re-Tweets than others. In particular, to keep your followers engaged, you need to develop the art of constantly saying new things. In descending order of popularity, you want to push news, instructional, entertainment, opinion, products and small talk tweets. Also avoid talking about yourself too much. Self-reference in tweets yields a lower Re-Tweet rate.
7. Tweet about Twitter
A little known fact: tweets that mention Twitter get over 200% more Re-Tweets than tweets that mention, for example, Facebook. So for more engagement, tweet about Twitter.
8. Offer Exclusive Content
Because of the condensed format and quick pace of Twitter, you need to consistently be present and add value. In essence, every tweet you send out should add value in some way. For example, consider sharing exclusive and/or behind-the-scenes content. Or you can connect with your Twitter users based on their passions by tweeting using specific keywords.
To help you take the guesswork out of your marketing, use Twitter’s real-time analytics to derive actionable takeaways on how to grow your business. You can then create more content that generates a lot of Re-Tweets.
9. Tweet Images
When it comes to using Twitter for business, adding images to your tweets is a great way to make them stand out. In fact, tweets with images get 150% more Re-Tweets. In particular, images with rich, saturated colors work beautifuly. Twitter users also respond very positively to mini-infographics that they can see without having to click through.
10. Ask for Re-Tweets
And finally, simply asking for a Re-Tweet can generate more engagement for your tweets. According to the same Quick Sprout infographic mentioned above, “Please Retweet” has a 51% Re-Tweet rate. “PleaseRT” has a 39% Re-Tweet rate. Using none of the above yields a 12% Re-Tweet rate.
So here you go! 10 best practices to get more Re-Tweets for your content on Twitter. The thing is: the social networking service shows your engagement rate and that includes Re-Tweets, Favorites and Replies. If your Re-Tweet rate is mildly embarrassing, it can be hard for you to establish yourself as a thought leader in your industry and for people to consider you an expert in your field. With the tactics discussed above, you can change that.