Social Maximizer is proud to announce the launch of its new Content Writing Service.
We have been in the business of social bookmarking, directory submissions, and link building since 2006.
There is one confession we are about to make. In over 6 years of seeing thousands of websites, there is one thing that many of our staff members have been constantly reporting: There are far more websites with crappy content than websites with quality content. However, being only a submission service, we only submitted the sites for the clients who ordered them, quality content or not.
Times have changed. Link building is still important, but the weight that quality content has in terms of search engine rankings is increasing drastically. Put simply, if you want to rank high, you need to strike a good balance between content and backlinks.
And as people obsessed with achieving high rankings, we just had to launch our own writing service.
The main goal of our Content Writing Service is to help people publish well-researched, original and useful content on their blogs and websites. In this way, the website owner is still seen as an authority for publishing articles researched and written by expert writers.
Other Aims of Our Service:
- The client can spend more time on the actual marketing of his brand, product or website instead of writing (which can get mundane and boring if you are not really into it)
- Actually really helping people out by providing them with relevant, real and accurate information pertaining to their search
- Encourage lead generation and sales
- Build our clients’ authority in a niche
- Better rankings in the search engine results page
- Higher engagement and social sharing with our integrated social bookmarking service
We promise top-quality content, in the form of blog posts, articles, web content, ebooks, press releases or kindle books.
Our system has been designed to make the order and delivery process as simple, seamless and intuitive as possible. Upon signing up/logging in, the customer can log into the Members’ Area, where he or she can fill in the Order Form with all the necessary details. Delivery is made via email. As for the turnaround time, it really depends on the volume of the order.
Customers can take advantage of the following discounts if they intend to order a minimum of 5 articles:
5% off when ordering 5 articles or more
10% off when ordering 10 articles or more
Our content writing service is available from today. Click here to go to the service page.Leave a Comment
Posted on April 25, 2013
Filed Under Brand Building, Content Marketing Strategy, General, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Twitter | 1 Comment
If you have a Twitter account, to be able to connect with your current customers and furthermore attract new ones, it is important that you have a Twitter business strategy that will help with your overall social marketing goals. Random tweeting, while a good approach to extending your online reach, does very little in terms of attracting new business. To manage a successful Twitter account, you will need a variety of Tweets that you will send out on a daily basis. The point is to stand out from the crowd.
How to Run a Successful Twitter Account
1. First thing First, your Twitter Avatar Counts
- If you have a Twitter account that you intend to use for business, consider investing in a professional picture of your team or yourself. A bad Twitter picture can cause significant damage to an online brand.
- Take some time to carefully draft your Twitter bio. Under no circumstances should you optimize it for your business name or your name. Use the right keywords in your bio to help prospective customers find you.
- Don’t make people look for your details on Twitter. Your contact information and a special landing page for your followers, should they need more information about you, should be prominently placed.
2. The Business Side of Things
- If you want people on Twitter to take you seriously as a brand, be consistent. Aim to respond to all tweets within 24 hours.
- To connect with your current followers and potentially attract new ones, keep your tweets clear. Use plain English as far as possible. Do not stuff your tweets with hashtags. Hashtags can sometimes make tweets harder to read on certain platforms.
- If you are sharing links on Twitter, make sure that the links have been shortened and positioned right in the middle of the tweet. Links should be followed by hashtags.
- If you have different people managing your Twitter account, consider mentioning them in your bio and ask your team members to use their initials with their tweets. This avoids the issue of a single Twitter account having different voices.1 Comment
Often when you ask people about their social media strategy, the response you get sounds roughly as follow, “Oh, we are so on top of this thing. We are on Facebook and Twitter. We have a couple of YouTube videos and they’ve raked in a few hundred likes. We are planning to join LinkedIn and Pinterest soon. Google+ did not really work for us”.
But here is the kicker!
This is not a social strategy. This is merely a list of social media tactics. Having a Facebook page means nothing. Just about anyone can create a Facebook page. What matters is what you do with the page. You see, having a Facebook page is a lot like having an iPhone 5. It’s an incredible tool but it needs a purpose. How are you using your Facebook page to meet the expectations of your fans? How is your presence on Facebook benefiting your overall social media objectives?
According to Forrester’s latest report, social tactics are not significant sales drivers. Statistically, less than 1% buyers are visitors redirected from the social sites. One possible explanation for this could be that social media aids the buying process in an indirect way that cannot be accurately evaluated. A second explanation would be that most corporate social strategies are simply not good enough.
If your social business strategy is not working, you could be doing one of three things wrong. Equally possible, you could be doing everything wrong. Let’s find out.
3 Reasons Why Your Corporate Social Strategy is not Working
1. You are Creating Updates, Not Content
The social sites are platforms where you can connect with your current customers and attract new ones as well. Every update you post on Facebook or Twitter should have a definite purpose and contain the hallmarks of valuable content. In this way, you are not simply announcing what you are up to on the social sites, you are creating content with a specific objective.
On the social sites, a good update should contain the following elements:
- An objective: After all, what you need is either engagement or click-throughs. Decide which one you want to focus on.
- Headline: This should be an emotional trigger and eye-catching.
- Description: The description of an update should be a testimony to your copywriting skills. The goal is to get your fans and followers to take a specific action.
- Image: Last but not least, an update should contain an appropriate image. It need not be too explicit but it does need to be emotionally stimulating.
A good way to come up with attention-grabbing updates is to dig into the psychology of your fans and use your copywriting skills to tap on their emotional triggers. This will drive them to engage. At the end of the day, the whole point of being on the social sites is to increase the reach and impact of your brand. This can be achieved if you do more of what your prospects like and less of what they don’t. It all comes down to engagement, engagement and engagement.2 Comments
Posted on April 17, 2013
Filed Under Advertising, Brand Building, Content Marketing Strategy, General, Internet Marketing, Pinterest, Social Media, Social Networking, Social Networks, Traffic Building | 1 Comment
In 2012, the virtual bulletin board Pinterest secured over 10 million active users establishing the site as the latest social media giant right after Facebook, Twitter and YouTube. Pinterest is therefore a remarkable marketing tool, a perpetually growing online community that is benefitting businesses using it in a number of ways:
1. More referred traffic
2. More quality leads
3. More sharing on the social sites like Facebook and Twitter
4. More sales
As a business owner, you are probably already on Pinterest. The real challenge is to successfully market on Pinterest. The real question is how do you become a real “pinner”. To help you get started pinning like the big kahunas on Pinterest, here are a few tips and pointers.
1. Organize Your Content
On Pinterest, it is not enough to share things. The whole point of the social site is for people to discover things in a fun and very visual way. Organize your boards and pins in a way that makes sense. Each board should tell its own unique story. Each board should convey a unique message. Don’t dump all your content onto a single board. Sort it out for your audience. Note that using different boards also helps you expand the impact and reach of your brand because you can then reach out to the different segments of your audience in a personal way.
Pinterest is all about sharing, collecting and organizing images. Therefore it follows that image quality matters a great deal. On Pinterest, blurry, small and images that have a watermark are simply not acceptable. It is true that each and every image you share does not have to be museum-grade but the images should at least look professional. The more effort you invest in your pins, the more you can expect in return.
3. Give Back to the Community
Social media marketing is not about self-promotion and spam. Your success will rest upon how much you give back to the community. On Pinterest, things are no different. Although it might be very tempting to just push content out in a self-promoting way, the challenge is to find the time to be an active member of the community. At least once a week, find half an hour for doing nothing but being a good citizen of Pinterest. Re-pin things you like, follow boards whose pins are good, connect with people who have the same interests as you.
4. It’s Okay to Report Time-Wasters
This is really just an extrapolation of being a good member of the community. As a responsible citizen of Pinterest, it’s more than okay, actually it’s recommended that you report spam, broken links and offensive images. This helps keep the community clean and devoid of time-wasters.1 Comment
Posted on April 12, 2013
Filed Under Advertising, Brand Building, Content Marketing Strategy, Facebook, General, instagram, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Viral Marketing | Leave a Comment
Ah. Social media. It’s an unavoidable topic nowadays. Actually, I will go as far as saying that it’s probably time for you to dump your favorite Internet marketing blog and/or forum if there is no section dedicated to social media on there!
While social media is not THE future of marketing, it certainly forms a big (huge?) part of it. It is not a coincidence that big corporations who do not appear to need any more attention at all are jumping on social media. Think Coca-Cola. Who doesn’t know it? Who doesn’t drink it? And yet, the expensive suits working there decided that it’s important for them to generate over 60 million Likes on their page. Same with Red Bull; they sent a guy (Felix Baumgartner) to space and had him literally jump back to Earth. And yet, they are still very active on their social pages.
In this article, I will dissect the strategies of 5 brands that got their social media marketing right. They have distinctly different strategies, which is why I picked them for this post.
If you have “Liked” them on Facebook, you know how big of a hit their ‘Daily Twist’ campaign was. For those who don’t know, Oreo turned 100 years old last year. To celebrate, they posted pictures and statuses on a daily basis for 100 days.
Their posts were highly relevant to big events that happened in the past, only that they were “Oreo-based”. It would be unreasonable for me to expect you to visualize that sentence, so let me illustrate it below with 4 of their genius images:
The amount of work involved, the commitment, the consistency, all of it paid off in the form of thousands of Likes and comments. This led to more people liking the brand and in the end I suppose buying more Oreos. I know for a fact these pictured are super appetizing.
When the company does not send people to space, it interacts with its fans and followers.
While some of us were busy complaining about the new Facebook Timeline, Red Bull decided to celebrate it by creating a game around it! It was called the “Red Bull Scavenger hunt”.
Basically, the aim was to answer questions that the admin asked, based on clues within the Facebook page. This led to an avalanche of comments and likes. Not only that, but it also allowed Red Bull to re-use (and revive) their old content.
You may be asking yourself how in the world can a mustard brand have an active social media presence. Well, Grey Poupon found a way.
We can deny it all we want, but we all have a sense of “self-worth” attached to our social profiles. This self-worth is what Grey Poupon is leveraging on.
It created “The Society of Good Taste” which very basically evaluates you. It even fetches information from your profile and shares to give you a rise in score!Leave a Comment
Posted on April 9, 2013
Filed Under Brand Building, Content Marketing Strategy, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Viral Marketing | Leave a Comment
This year and possibly for the many years to come, social media is going to be playing a major role in SEO. It follows that as a business, shares, retweets and +1s are trophies you should be amassing. It is not enough to be on the social sites Facebook, Twitter and Google+. Because social signals are now valid ranking factors, you should be getting people to subscribe, follow and have your posts come up on their screen on an everyday basis.
So how do you get people to like you in social media? How do you set fire to your social media presence? It’s a simple 4-part process.
Transparency is becoming increasingly important in social media. You see, over time, people on the social sites have become quite adept at being able to tell fake personas from real and authentic people. People on Facebook, Twitter and Google+, they don’t want to engage with big corporate logos, they want to talk to and listen to real people.
In social media, transparency can mean different things to different people. Transparency can mean letting your personality shine. It can mean engaging with people. It can mean being funny and exciting. At the end of the day, what you need to remember is this: behind the company name, you are real people.
On the social sites, perhaps the easiest way to show transparency is to tell your story. No matter what niche you are in, every brand has a story. Putting your story out there can show humility, it can be a way to admitting to your past mistakes or it can be a way to tell people why you are better at what you do than others.
If your brand is new and it hasn’t been around for that long, don’t feel dejected. It simply means that you are now telling your story. Share some juicy ”behind the scenes” details or things that are not working out too well for you. People are bound to feel invested.
In social media, the most important thing is to let your audience know that you are there and you are listening. The best way to do this is to engage with your fans and followers. For people on Facebook and Twitter, there is perhaps no bigger turn-off than shooting a post or a tweet at a brand and come up empty. This essentially translates to you don’t care. On the other hand, if a post or tweet about your brand elicits a response from you, this can go a long way in making your brand totally sexy to the people on the social sites.
Today customer service is an essential part of social media. All work and no personal engagement is going to burn out the excitement about your brand in your social community.Leave a Comment
There is a common misconception among businesses that only the global brands can benefit from strategic social media marketing, the rationale being that only the big enterprise organizations have the resources and people to pursue new ideas and afford success.
So the big businesses have:
1. Millions of followers and fans,
2. They generate more likes and comments and
3. They have the resources to invest in quality and engaging content including infographics and videos.
What do the small businesses have?
None of the above?
But small businesses have an incredible advantage over the big brands. That’s the ability to adapt more quickly to changing social media trends and with far less investment.
So ultimately, what is it that determines social media success?
The answer is: A business’s ability to answer the question ‘why’.
- Why are you on the social media networks?
- Why will people connect with you?
- Why do you hope to benefit from a social media presence?
- Why will an active online engagement impact your business?
The truth is, social media programs today are way too focused on technology and barely any thought is given to actually providing value to match the expectations of the target audience on the social networks.
That right there is basically the problem. What about the solution?
To help you expand the impact of your brand and overtake even the most seasoned players of the social media platforms, we’ve outlined a multiple-step approach to strategic social media marketing. Walking through it taking things one at a time will help you develop a relevant and successful social media presence.
4 steps to Developing a Successful Social Media Presence
Before you get started with the social networks including Facebook, Twitter, Google+ and YouTube, take the time to research and understand the current market trends, narrow down on the most relevant segments and identify the key players of your niche that matter most to you.
- Sort in order of priority the social networks. It can get difficult to be omnipresent.
- Dissect the subtle patterns on the different networks.
- Observe and study the current themes used by your competitors.
Note: You don’t always have to be the copycat. Also pay attention to what other people are neglecting to say or share on social media and use this ace up your sleeve to stand out from the crowd.
2. Define the Persona You Want to Project on the Social Media Networks
- Clearly define the persona you want people to see on the social networks
- Portray what you stand for and what your brand is all about.
- Define what it is that you are offering: a unique service, the solution to a common problem, a product superior to others in the market. Define what value you are adding to the market.
- Establish why you are different from your competitors.
Note: Refrain from overly selling yourself. It is not a pretty sight.2 Comments
Posted on March 13, 2013
Filed Under Content Marketing Strategy, Facebook, General, Internet Marketing, Social Media Marketing, Social Networking, Social Networks, Traffic Building, Twitter, Viral Marketing | 4 Comments
The leading social media networks today are Facebook, Twitter and Google+. Of course there are other sites that fall under the category of prominent social networks including YouTube, Pinterest and LinkedIn. In a few select niches, these sites may even be preferred but when it comes to the current Internet era and the near obsession of people with social media, it is a no-brainer which social networking platforms top the list.
With that said, as a user of social media for marketing, you probably have an account with either one of the 3 sites. There is even more chance that you have an account with 2 of them or all 3. You would certainly not be the only one.
Perhaps the popularity of these 3 sites can be explained by the fact that unlike the long gone social sites Friendster and MySpace, Facebook, Twitter and Google+ managed to tick all the boxes becoming the standard against which all other social sites are compared.
When it comes to social networking, the tricky thing is to keep up with all of the social networks and avoid rookie mistakes. In theory, this might not seem so challenging. Many people think of social networking as a fun part of the job but with so many social profiles and a different audience on each one, maintaining a relevant and successful presence on the social networks can become a chore.
So how to do social media marketing like the pros?
1. You Need an Overarching End Goal
On the social media platforms, your activities should be coordinated to suit your larger marketing strategy. Each individual status, infographic, video or picture should build off each other to give you a better return on your investment.
When you have an overarching goal, it also simplifies the day-to-day process of small decision-making. Suppose you have two infographics and you are unsure about which one to share with your followers or fans. If you have an end goal, this will act as a useful anchor and help you bring order from disorder.
So for successful social media marketing, design your marketing campaigns so they build on each other. This succession of small decisions put together will help you gain momentum on the social sites. This will be a much better use of your time than simply updating your status or curating content from other sources because you only want to maintain a presence of the social sites, whether or not this leads to something useful.4 Comments
Posted on March 8, 2013
Filed Under Brand Building, Content Marketing Strategy, Facebook, General, Internet Marketing, Social Media, Social Media Marketing, Social Networking, Social Networks, Traffic Building | Leave a Comment
Do you remember the big, pioneering social media network Friendster? Probably not! It was launched in 2002 ahead of MySpace and Facebook. Back in the days, this social network attracted millions of users but before it could grow to its full potential, it was gone, just like that.
Similarly, MySpace, the once extremely popular social media giant is today mostly silent.
In 2011, Google launched Google+. This was yet another one of Google’s effort to take on Facebook. So far Facebook remains the most popular social network with over one billion users all over the world although the Facebook stock is currently at an all-time low. Psychologists postulate that like Friendster and MySpace, Facebook will end up as yet another roadkill in a few years time.
The point here is: social networks come and go and while it might be fascinating to follow the changes and trends of the different social media networks, businesses need a way to survive these changes.
When one social network fades, others are born. What do not change are some basic principles to generate more fans and promote engagement.
The key to successful social media marketing
The social networks are not good tools to accurately get an idea of how your business is doing in terms of sales but from the demographics, you can get an idea of what buttons to push to better engage your audience and get them to make a purchase. These triggers are invaluable to identify patterns that could potentially increase your sales and improve your social media marketing strategy.
Did you know that on Facebook…
- People love personal questions: The most popular posts on Facebook are those that begin with “What do you think..” or “ Do you feel that..”
- People love discussing their holiday plans: Whether they are going to be home for the holidays or they are taking a trip to Shanghai, people on Facebook always seem to have very strong emotions about their holidays.
- People love saving money: This has significance for businesses which cater the high-end market.
- People love discussing about kids. In general, people love discussing about topics they are emotionally attached to.
- People are most active Monday through Thursday around 7 p.m. and 12 p.m.
But they hate
- Self-promotion: People on Facebook hate self-promotion. This might come as a surprise but psychologically; people seem to only care about themselves.
- The recurrent use of strong phrases like “ DON’T MISS THIS…” or “SHARE THIS IF..” and yes, people get quite annoyed by unnecessary capitalization as well.
- Vague questions: People on Facebook don’t respond well to vague questions. If you are going to ask a question, be specific.
3 Skills To Succeed On Any Social Network
To push the right buttons with your customers, you need to establish what motivates them the most. Demographics are a good place to start but for a better response rate, you will need to dig a little deeper.
This basically means that instead of focusing solely on data such as age, gender, race, location and employment status to shape your social media marketing strategy, you should also hit the following: personality, values, attitudes and interests. This will help you propose your service or product as “THE” solution to a specific consumer problem.Leave a Comment
Posted on February 11, 2013
Filed Under Advertising, Brand Building, Content Marketing Strategy, General, Internet Marketing, Social Media, Social Media Marketing, Traffic Building, Viral Marketing | 2 Comments
The reason posts about social media are flooding the blog-o-sphere is that it really is a really useful medium of advertising and marketing.
Businesses now have the ability to target prospects based on their demographics and even their interests! While this sounds exciting, many people haven’t had much success with this type of marketing. This is because something, somewhere, went wrong.
This post will hopefully save you the frustration and losses, and will provide you with a “shortcut to social media marketing success”.
But before that, let’s have a look at a few benefits of social marketing (in the hope of getting you to hop on the wagon, in case you are still on the fence).
- Increased social signals that result in better SEO rankings
- Increased brand recognition
- Lead generation
- Increased loyalty
- Getting new customers
- Increase traffic
- Lower marketing costs
Convinced? Cool! Let’s get into the actual strategies!
Strategy #1: Piggybacking
Before you start piggybacking on others, make sure that you leverage the use of your own assets and resources first.
Do you have an email list? Then email all your subscribers and tell them to “Like” your new Facebook page. Maybe you can throw in a small bribe to encourage them (a free download of one of your low-cost products for a limited time?).
Do you have a blog? Have a link above and below every post asking your readers to “Follow” you on Twitter for updates.
Once you have that covered, you can move to forming partnerships with other people, or, finding people who will promote your products and brand to their followers or fans. How? By giving them something of value in exchange. It could be an offer that only their followers can take advantage of (a major discount or a give away of your products).
Strategy #2: Advertising
Contrary to popular belief, social media marketing is not meant to be an “Advertising Terminator”
In fact, advertising can be done within social media, and if you have some funds to invest, it is a great way to get more “Likes” and “Followers”. It only costs a few pennies for a targeted click (social ads are still relatively new), so get on that wagon before this aspect of social changes!
However, ads on social media are not famous for being the best converting ones. So, it might be a good idea to (again) bribe the ad viewers to get them on your page. Provide them with an incentive (free stuff), and increase your CTR.
Advertising doesn’t need to be limited to the online world. You may very well expand your reach by having “Like Us at Facebook.com/YourBusiness” ads in offline prints or at local places (restaurant, bars, etc.).2 Comments